Apple announced “Apple One” — a new series of service bundles that will offer a discount to customers, as the tech giant looks to continue to boost revenue from subscriptions.
The Apple One bundles, to launch later this fall, will be available in three versions.
The “Individual” plan, priced at $14.95/month, will include Apple TV Plus, Apple Music, Apple Arcade and iCloud (with up to 20 GB of storage). The “Family” plan, at $19.95/month, provides those same four services with access for up to six members per account.
The third Apple One bundle — “Premier” for $29.95/month — includes Apple TV Plus, Apple Music, Apple Arcade, iCloud, along with Apple News Plus and the new Apple Fitness Plus service for virtual fitness classes (which is linked to the tech giant’s new Apple Watch devices).
Apple’s bundling strategy is designed to encourage customers to purchase more services directly from the company, by giving them a price break compared with buying them separately — a time-tested approach long used by cable and telecom companies.
That’s intended to help Apple capture even more subscription revenue, particularly from its content services. For the quarter ended June 27, Apple Services revenue was $13.16 billion, up 15% year over year. In the first three months of the year, Apple posted a quarterly record $13.3 billion in services revenue, up 17% versus the year-earlier period.
At Apple’s prerecorded event Tuesday, the company also unveiled the Apple Watch Series 6 family and new versions of its iPad tablet.
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