The Campeonato Nacional club revealed their new pink away kit with the incredible font for the numbers on the back, which appear as McDonald's French fries dipped in tomato ketchup.
The quirky design emerged on O'Higgins' new second jersey worn in their 2-1 defeat to Huachipato in their first game of the league season.
And the McNugget of a marketing stunt also had a pack of fries at the bottom of the shift.
Strangely, the yellow numbers can be a little hard to see on the pink background.
O'Higgins finished last season in November with a 4-0 win over Audax Italiano, but the McFlurry of goals was not followed up in the opening match of the new season.
Maro Antonio Figueroa's side finished eighth last year, but missed out on a place in the Copa Sudamericana on goal difference by just two strikes to Union Espanola.
Forward ose Munoz gave the visitors the lead against Huachipato, but Cris Martinez and Anthony Blondell hit back with a winner to give the home side the win.
According to the McDonald's annual report in 2007, the company sell about 4million kilos of French fries every day.
A documentary in the UK last year revealed McDonald's under-served around £33million worth of French fries last year, which the company denied.
Fans were impressed with the innovative use of sponsorship, with a series of funny social media reactions — many of them in Spanish.
One fan tweeted a hilarious image of Ronald McDonald doing a team talk in the dressing room, while another tweeted a picture of Ronald looking sad after they lost.
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