Former Arizona State University and Arizona Cardinals football player and Army Ranger Pat Tillman is back in the political spotlight after Nike on Monday revealed the face of its 30th-anniversary campaign: Colin Kaepernick.
Kaepernick, a former San Francisco 49ers quarterback, garnered international attention in 2016 when he began kneeling during the national anthem to push for racial equality and draw attention to police brutality.
The new ad depicts his face and the quote, "Believe in something. Even if it means sacrificing everything."
The ad drew passionate support and opposition on social media, with some promising to buy more Nike products and others posting videos setting their Nikes on fire.
But among the most consistent themes were comments about how the company should have chosen Tillman's face instead, and alleging that Tillman would have been opposed to NFL players taking a knee during the anthem.
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