Nike released its controversial commercial starring Colin Kaepernick on Wednesday — following widespread threats of boycotts.
The about two-minute spot titled “Dream Crazy” is narrated by the former San Francisco 49ers quarterback and showcases montage of multiple inspirational sports-related stories from amateur and pro-athletes. It was released on Twitter and YouTube.
“If people say your dreams are crazy, if they laugh at what people think you can do, good,” Kaepernick says in the ad as a skateboarder aces a stunt.
About halfway through the ad, the former football star, who has been called unpatriotic for kneeling during the national anthem to protest racial inequality, looks at an American flag and says: “Believe in something. Even if it means sacrificing everything.”
He concludes by saying: “Don’t ask if you’re dreams are crazy. Ask if they’re crazy enough.”
When the news that Kaepernick would be starring in a new Nike campaign broke on Monday, people burned their branded-gear in protest. President Trump also chimed in on Twitter Wednesday, saying “Nike is getting absolutely killed with anger and boycotts.”
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