FANS have been left perplexed after Son Heung-min seemingly refused to touch a supporter's iPhone.
Son was approached by a fan who wanted to get a selfie with the Tottenham captain.
But in bizarre scenes, the South Korean star appeared to say to the supporter he was not able to hold her mobile phone.
Son apologetically put his two hands together and explained that she has to take the snap rather than him.
However, in a later clip at the same location, the attacker is seen holding another fan's phone without any issues as he took the photo of them together.
Eagle-eyed viewers believe they have figured out the unique reason for the different behaviour.
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Son is a brand ambassador for Samsung and signed a contract to be a partner of the tech giants earlier this summer.
Fans have noticed that the first woman, who saw her phone rejected by Son, had an iPhone but the second had a Samsung.
It led to many being convinced that he is not allowed to be seen holding Apple products due to his deal with their rival company.
Some were baffled by the strict rules, one said: "This is just weird and unnecessary."
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Others praised the fans' favourite, saying: "Sonny = Loyalty."
Since becoming the face of Samsung in South Korea, Son has done adverts promoting their range of products.
The Premier League golden boot winner two seasons ago has also struck brand deals with Burberry, Ralph Lauren, Calvin Klein, Gatorade, AIA Singapore, Tiger Beer and Adidas in the past.
He has even danced in an ice cream advert in his homeland.
Son has scored three goals in five games this season for Spurs.
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