YouTube joins Britain’s jab drive: Video site launches vaccine campaign with the NHS to encourage under 35s to get their Covid-19 shot
- The campaign, called ‘Let’s Not Go Back’, will run on YouTube and other outlets
- YouTube has worked with creators to spread the COVID-19 vaccination message in a way that is easier to understand and more accessible for younger people
- It comes as the vaccine rollout in England is set to be opened up to those aged 35 and over this week
YouTube has launched a campaign to encourage young people to get their Covid jab when they become eligible in partnership with the NHS.
The campaign, with the tagline Let’s Not Go Back, will run on the video platform as well as on social media and in other outlets.
It comes as the vaccine rollout in England is set to be opened up to those aged 35 and over this week.
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YouTube said it can help the health service reach this audience, with 98 per cent of 18-34 year olds in the UK using YouTube each month.
Dr Nikki Kanani, medical director of primary care for NHS England, welcomed the support of such platforms to spread the message that coronavirus vaccines are safe.
She said: ‘We want to make sure that everyone, including in younger generations, have any barriers removed that may stop them from taking the vaccine when offered, so it is great to have support from platforms such as YouTube, to reassure people that the vaccine is safe, simple and effective.
‘NHS staff have pulled out all the stops to deliver the success of the vaccine programme so far, and I urge everyone to book in for a vaccine when you are eligible.’
As part of the campaign, YouTube has worked with its creators to spread the COVID-19 vaccination message in a way that is easier to understand and more accessible for younger people.
YouTube has launched a campaign to encourage young people to get their Covid jab when they become eligible in partnership with the NHS
Creators including leena norms and AFTV channel host Robbie Lyle have collaborated with leading health experts to share health information with their audiences in ‘digestible and engaging ways,’ according to YouTube.
Mr Lyle said: ‘The quicker the country is vaccinated, the quicker life will return to normal and I can’t wait to be back travelling all over the country to watch Arsenal again.’
Vaccines are currently available to those aged 38 and over in England but Health Secretary Matt Hancock said on Sunday that the rollout would be opened up to people aged 35 and over this week.
The Government has set a target of offering a first dose to every UK adult by the end of July.
England’s deputy chief medical officer Professor Jonathan Van-Tam said: ‘The NHS has done an incredible job to vaccinate more than 35 million people so far with at least one dose in order of age and clinical risk.
YouTube said it can help the health service reach this audience, with 98 per cent of 18-34 year olds in the UK using YouTube each month
‘Younger adults will soon be offered their vaccines and I encourage everyone to get their jab when eligible so we can stay on top of this virus, protect those most at risk, and get back to a normal life including travelling and being with your friends.’
YouTube has already added information panels on its platform, linking to both global and locally relevant health officials that appear on videos and searches about COVID-19 and also display on the YouTube homepage.
According to YouTube, collectively, these information panels have served over 400 billion impressions.
YouTube UK managing director Ben McOwen Wilson said: ‘We hope that this light-hearted campaign helps remind everyone that there is one more critical contribution we can all make: by ensuring we have the best information on Covid vaccines, and doing our part when our time comes.’
HOW TO BOOK IN FOR A COVID-19 VACCINE
How can I book or register for a Covid-19 vaccination?
Use the Covid-19 vaccine eligibility checker: https://www.health.gov.au/resources/apps-and-tools/covid-19-vaccine-eligibility-checker
Will I be able to choose where I can book?
If you are eligible to book, you will be able to view and select clinic locations based on the location you enter.
What happens if there are no clinics or appointments in my area?
More appointments will become available as more clinics come on-board, and more vaccine becomes available. People are encouraged to continue to check the vaccine clinic finder each week if they cannot secure a suitable appointment at this stage.
Australians currently overseas
Australia’s COVID-19 vaccinations will only be available to people currently in Australia.
Australian citizens currently overseas should consult their local health professional for advice on vaccine options that may be available locally.
Source: Health Department
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