Want to save the oceans? Eat more fish fingers, say experts

Want to save the oceans? Eat MORE fish fingers, says experts after finding 85% of their content comes from sustainable sources

  • Eating fish fingers could be better for the environment than consuming fresh fish
  • That’s according to a new study by the Marine Conservation Society (MCS)
  • It found that 85 per cent of contents in fish fingers came from sustainable source
  • Brits should eat different types of seafood to protect cod and haddock it says

If you want to save the oceans, you should eat more fish fingers, according to environmentalists.

A study by the Marine Conservation Society (MCS) found the battered favourite often came from more sustainable sources than fresh fish. 

Top chefs, backed by the government, have been encouraging Brits to try different types of seafood to take the pressure off cod and haddock.

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Environmentalists are encouraging Brits to eat more fish fingers, because they come from more sustainable sources than fresh fish



The answer could lie in a product that has been a part of our diet since 1955, says MCS.

It has updated its Good Fish Guide to include the fish finger after finding 85 per cent of their content came from sustainable sources.

The charity analysed the amount of fish in 48 supermarket own brand and branded fingers and found that Asda, the Co-op and Iceland were among the most sustainable products.

Rajina Gurung, who compiled the guide, said: ‘Consumers may not be aware that the majority of fish in retail own brand and branded fish fingers actually comes from sustainable sources.

‘Some saver brands even turned out to be the most sustainable, showing that you do not have to pay a fortune for sustainability.

‘The 48 fish fingers we investigated contained just four different species – Atlantic cod, Pacific cod, Alaska pollock and haddock – which might come as quite a surprise to many consumers who see fish fingers as a mix of unspecified species in breadcrumbs… even barely fish at all.’

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Every day Brits get through a staggering 1.5 million fish fingers. For three in four people it is the first fish we taste, say pioneers Birds Eye.

A poll in 1993 named Captain Birds Eye as the most recognised captain after Captain Cook. 

MCS says that 23 per cent of the fish fingers it looked at lacked any kind of ecolabel, sustainability information or enough detail about how and where the fish were caught.

It also reports that 40 per cent didn’t have a credible ecolabel and just 19 per cent of fish finger packs were found to have enough detailed information on the pack for consumers to know how and where the fish was caught.

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