Yorkshire’s most notorious corner shop with the catchphrase "bingo bingo" is closely guarding a crate of Prime worth "a thousand pound a bottle".
TikTok sensation Wakey Wines' set a new record with its latest sale, flogging a crate of newly-released lemonade Prime to two "lucky" lads from Sheffield for £12,000.
A second crate of 12 bottles is under close guard as the corner shop introduces extra security to protect the gold dust drinks. There are said to be just 10,000 bottles in the world.
READ MORE: KSI fumes at TikTok famous Wakey Wines over 'insane' Prime energy drink prices
Mohammed Azar Nazir, owner of the shop, has amassed thousands of followers on social media thanks to videos of his sales at "insane" prices.
The popular Prime energy drink retails for £1.99, but the shop had been selling it for £20-£100.
Yorkshire Live reports sales have now reached eyewatering new levels with Mohammed appearing in a new Instagram video with his "lucky" Sheffield customers and a doorman who is guarding the drinks "with his life".
"Bingo Bingo," Mohammed shouts in the video, followed by his Sheffield customers chanting back: "Gala Bingo".
Signalling to the shop security guard, Mohammed said: "It's your job to protect these bottles with your life. A thousand pound a bottle this.. They are not going to be on the preimises so don't be doing owt dodgy.
The off-licence in Marygate, Wakefield, first gained more than 500,000 followers on TikTok when it released videos of the owner selling Logan Paul and KSI's Prime drink at extortionate prices.
The shop has divided opinion and Mohammed Azar Nazir has faced criticism for overcharging people.
Prime has been a huge success for the two influencers who first released their sports drink to the public in early 2022. They have now revealed the long-awaited release date for the next upcoming flavour of Prime – Lemonade.
The pair were seen giving a preview of the new flavour in the US earlier this month where they gave away a limited number of bottles for free.
Logan Paul ended a recent vlog with the announcement that it will be officially released on Monday, May 15
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