Apple Car could be windowless, patent suggests

Apple Car could be WINDOWLESS: Tech giant files a patent for a bizarre ‘coffin-like’ driverless vehicle

  • New patent outlines a vehicle that matches ‘virtual views’ with physical motions
  • Virtual content would be projected onto where clear windows normally would be
  • But the vehicle would need some very advanced self-driving capabilities to exist
  • Social media users claim concept images of the Apple Car resemble a coffin 

Apple’s long-awaited Apple Car could have virtual displays on the inside instead of clear windows, according to a new patent. 

The tech giant has filed a patent for a virtual reality (VR) vehicle system that matches up ‘virtual views’ with the physical motion of a car as it’s travelling.

For example, if the car was careering down a hill, the system could project a virtual image of a rollercoaster ride.

Chairs in the car would move about to match the visuals, the patent suggests, much like an immersive ‘4DX’ cinema experience.   

But it would mean passing views of the real world – such as a beautiful medieval cathedral or stunning coastal hills – would be entirely replaced with virtual graphics.

Concept images of what the car could look like have been circulating on social media, leading to ridicule from some users – with one comparing it to a coffin. 

Concept images of the upcoming Apple Car were created by Concept Creator and Letsgodigital (they are not Apple’s own design; the tech giant has been notoriously secretive about the upcoming vehicle)

The patent includes sketches of a passenger in the Apple Car. Chairs in the car would move about to match the visuals, the patent suggests, much like an immersive ‘4DX’ cinema experience


Apple Car is the long-rumoured self-driving car project of the Cupertino tech giant. It could be a vehicle or a self-driving software system available in other car makes. 

Apple has enlisted the services of outside partners for elements of its car, including lidar sensors, which help self-driving cars get a 3D view of the road, sources familiar with Apple’s plans previously said. 

Apple Car will reportedly will be powered by breakthrough ‘monocell’ battery technology that could radically reduce costs and increase the vehicle’s range before a recharge is needed.

It remains unclear who would assemble an Apple-branded car, but sources have said they expect the company to rely on a manufacturing partner to build vehicles. 

The concept images pre-date the patent, although they show a black car with a sloped roof without much in the way of windows. 

They were created by Concept Creator and LetsGoDigital, and are not Apple’s own design.  

Apple Car has been in development for the best part of a decade, but there’s no word on when it might be officially revealed. 

The new patent was granted by the US Patent and Trademark Office and listed on May 3. 

‘The VR system may provide virtual views that match visual cues with the physical motions that a passenger experiences,’ Apple says in the patent.

‘The VR system may provide immersive VR experiences by replacing the view of the real world with virtual environments.

‘Active vehicle systems and/or vehicle control systems may be integrated with the VR system to provide physical effects with the virtual experiences. 

‘The virtual environments may be altered to accommodate a passenger upon determining that the passenger is prone to or is exhibiting signs of motion sickness.’ 

The car would be capable of ‘projecting or displaying virtual frames to at least one window of the vehicle’, Apple says, to provide 3D virtual views to passengers.

Passengers wouldn’t have to wear a virtual reality mask; instead, the interior of the car would be the mask.  

For this particular design feature to work, the car would be fully autonomous, and would drive itself along a pre-programmed route.

But it seems that the public aren’t too keen on the potential design.

One Twitter user, @ItsDanSheehan, said: ‘I always wanted a coffin that could commit vehicular manslaughter.’

@nowstartthegame also posted an image of a car sailing off a cliff with the words: ‘love my apple car’. 

And @OrdinaryGamers joked: ‘I know Apple doesn’t like Windows but come on.’ 

Apple Car has been hotly anticipated for years, so already several design firms have created artistic renderings of what it could look like 

It seems that the public aren’t too keen on being driven along without them being able to see where they’re going. The concept images show a car akin to a ‘coffin’, one user said

Another Twitter user joked about Apple’s rivalry with fellow tech firm Microsoft, which created the Windows operating system

‘Shame about having to flip it over to charge’: Apple’s vehicle is expected to be both autonomous and electric


Motion sickness occurs when the brain receives conflicting messages from the ear, eyes, muscles and other parts of the body. 

While in a car, passengers are sitting still in their seats, so their muscles tell the brain that they are motionless. 

But on-screen movements make the eyes tell the brain that that we are moving, leading to confusion.

These mixed messages lead to symptoms of motion sickness, including nausea. 

Apple’s claims the design could help to combat motion sickness, typically experienced by passengers when they’re watching a film or looking at a display in the car.

Motion sickness occurs due to conflicts among the senses – when our eyes detect movement but the rest of our body does not. 

‘Autonomous vehicles may have limited or even no windows, and thus the motions that passengers experience in such vehicles may not match what they are visually seeing, potentially causing motion sickness,’ Apple says. 

Apple Car has been hotly anticipated for years, with several design firms creating artistic renderings of what it could look like. 

Last year, Devanga Borah, a mechanical engineer at Tezpur University in India, revealed renderings of a bizarre white car consisting of a spherical pod that swivels around 360-degrees on four wheels.

Reminiscent of Apple’s eMac computer from 2002, the vehicle is painted in glossy white and features the Apple logo between the front and back sets of wheels. 

UK car leasing firm Vanarama also created images of a sleek grey vehicle with sharp angles and a glowing Apple logo on the radiator grille. 

Vanarama has created images of a sleek grey vehicle with sharp angles and a glowing Apple logo on the radiator grille 

As imagined by Vanarama’s artists, the sleek vehicle’s interior sports a sweeping, customisable, tactile touchscreen interface in place of a conventional dashboard

Vanarama’s design also includes a customisable touchscreen dashboard and a Siri-like ‘intelligent automated assistant’ to oversee the driving.

‘Although there is virtually no way of knowing what the finished product will look like, these patents are perhaps the best indication as to the direction Apple is taking,’ said Vanarama CEO Andy Alderson. 

In 2016, ConceptsiPhone created a video of a possible Apple Car prototype, featuring a wide dashboard display, connectivity to other Apple devices, and the company’s trademark minimalist design.   

Recent reports suggest work on the Apple car is still ongoing, even though the tech giant is very secretive regarding its progress.               

In November, it was revealed that Apple had hired Christopher Moore, a former Tesla Autopilot software director.  

‘The move suggests Apple is plowing ahead with attempts to develop self-driving technology, a high-stakes race with automakers such as Tesla,’ Bloomberg said.

‘Moore is joining a division known for its secrecy – Apple has never publicly laid out its car plans – and frequent turnover.’ 

Apple is working on a feature that would allow two iPhones to come together to make a transaction indepndently of any other hardware, a report says (stock image) 

Apple CEO Tim Cook confirmed Apple is working on building a car in a brief interview with Bloomberg in 2017, although he said his firm is ‘focusing on autonomous systems’ more than a physical vehicle.

‘We sort of see it as the mother all AI projects,’ Cook said in the interview. ‘It’s probably one of the most difficult AI projects to work on.’ 

The firm is targeting 2024 to produce a passenger vehicle, according to sources cited by Reuters at the end of 2020, although the Covid pandemic may have pushed this back. 

Back in 2015, Apple board member Mickey Drexler told Business Insider that Steve Jobs considered building a car before he died in 2011. 


While little is known about the development and progress of the Apple Car, rumours have long abound: 

2008 — Then-Apple CEO Steve Jobs first expresses an interest in an Apple Car in the wake of both the launch of the original iPhone and the release of Tesla Motor’s first car, according to iPod inventor Tony Fadell and Apple board member Mickey Drexler.

2014 — An electric car project, codenamed ‘Titan’ is allegedly given the go-ahead by Apple CEO Tim Cook. 

2015 — Apple is said to have hired new employees for the project, alongside meeting with self-driving car experts and GoMentum Station, a California-based testing ground for autonomous vehicles. The firm hires Daimler Trucks subsidiary Torc to fit sensors to two Lexus SUVs in a project known internally as ‘Baja’.

2016 — Bloomberg reports that Apple has decided to switch its priority over to developing software to power self-driving solutions. However, sources suggest that the firm is still looking to ultimately create a car of its own.

2017 — Tim Cook acknowledges that Apple is working on self-driving technologies. Rumours arise that the firm will be testing autonomous cars on California roads. 

2018 — Apple registers 27 self-driving cars with California’s Department of Motor Vehicles. The firm enters a rumoured partnership with Volkswagen to produce an autonomous electric shuttle bus. The FBI charge a former Apple employee for stealing trade secrets relating to project Titan. In August, an Apple self-driving car is rear-ended during road testing.

2019 —, an autonomous vehicle start-up, is acquired by Apple.

2020 — Reuters reports that Apple is working towards a possible Apple Car launch in 2024. 

2021 — Industry scuttlebutt has it that Apple is in talks with Hyundai and Kia to jointly produce self-driving electric cars, but the vehicle manufacturers deny this. More rumours emerge of a 2024 launch goal — this time in collaboration with Toyota and its Korean partners.

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