Blanco Brown (Photo: BBR Music Group)
“Old Town Road” is currently enjoying an astounding run as the biggest single of 2019 so far, topping the Billboard Hot 100 for a ninth straight week on Monday. Even new songs from Taylor Swift, DJ Khaled and Ed Sheeran and Justin Bieber are proving incapable of knocking Lil Nas X’s breakout hit from the No. 1 spot.
And with trap-country trending as the Internet’s current favorite mico-genre, Blanco Brown’s “The Git Up” is following Lil Nas X’s example to its own viral success, complete with an accompanying line dance that has officially become a meme.
Following the release of “The Git Up” on Soundcloud on April 26, Spotify’s charts featured the track at No. 1 on the streaming service’s influential Global Viral 50 and U.S. Viral 50 charts. “The Git Up” is also climbing Nielsen’s digital songs charts, jumping an impressive 69 spots to reach No. 63 on this week’s charts after debuting at No. 132 a week earlier, its first week on the charts.
It’s not just ‘Old Town Road’: 20 best country-rap songs of the past 20 years
Brown, who claims Johnny Cash and OutKast among his musical influences, is making the rounds with Nashville audiences, headlining Spotify’s showcase at last week’s CMA Fest with what he calls “trailer trap.”
On social media, though, is where “The Git Up” has found its largest audience. On April 19, Brown filmed himself performing a simple line dance to the track and posted it to his Instagram page. In the weeks since, the #GitUpChallenge has taken hold on YouTube, Instagram and, most notably, soundtracked over 130,000 videos on TikTok with fans posting their increasingly complicated takes on his choreography.
“When I wrote and recorded ‘The Git Up,’ there was just this energy around it that made all of us so happy. It’s so exciting to see that energy connecting organically with people around the world,” Brown told USA TODAY. “Young and old. Female or male. Black, brown or white. It seems to be bringing a smile to everyone’s face, and that is a big part of what I believe is driving this virally.”
Brown has since shared an official dance tutorial as well as a video performing the dance with Nashville labelmate Lainey Wilson, which has racked up a million views and climbing.
“I love watching people get down to ‘The Git Up,'” Wilson told USA TODAY. “There ain’t nothin’ like a good ol’ line dance. It’s one of those things you can do anywhere and it brings people together for three minutes of good times and no worries.
“It was a blast learning it too. Blanco taught me the dance right there in the foyer of Broken Bow Records and we filmed it the next day in the parking lot. The hardest part was trying to keep my drink in the solo cup!”
Beyond “The Git Up,” Brown released his self-titled debut EP on BMG’s BBR Music Group imprint, and from his CMA Fest presence and Spotify support, seems to have the music-industry infrastructure in place to turn his viral success into a big breakout summer.
“I have always wanted my work to have purpose. Specifically, I’ve wanted my music to be a unifying force and source of joy in a world of deep divisions,” Brown said. ‘”The Git Up’ to me is all about bringing people together to have a good time and escape the challenges of their world, if even for a moment. There is nothing more powerful and unifying to me than a smile.”
Source: Read Full Article