Kylie Jenner may be running a billion dollar business, but that is not stopping her from expanding on her resume. The Keeping Up With The Kardashians star recently announced her newest deal, and it appears she’s keeping it within the family.
The star has officially become Adidas’ newest ambassador for the shoe company’s line, Adidas Originals. The Life of Kylie star has been seen sporting an array of various sneakers and tracksuits from the famous brand, creating speculation that has signed a deal with them, and behold, she has! One of the many looks Jenner has been showing off online was a ‘90’s inspired Adidas Falcon, along with a cute pair of sneakers for her daughter, Stormi Webster.
A post shared by Kylie (@kyliejenner) on
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Kylie doesn’t stand-alone when it comes to the notorious Three Stripes. Kylie’s older sister, Kendall, is also a fellow ambassador for the sneaker brand. Adidas seems to run through Kardashian/Jenner blood, as even brother-in-law, Kanye West, has collaborated with the brand with his Yeezy sneakers.
The alliance comes as a shock for some fans of Kylie, considering the star has been an adamant promoter for Puma in recent years and has starred in countless ad campaigns. The move from Puma to Adidas not only seems surprising but Kylie’s boyfriend, Travis Scott, is also involved in the sneaker game, just not with Adidas.
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According to the Sole Collector, Scott is “currently one of Nike’s most successful partners with his recent collaborations,” which have been some of the most popular releases this past summer. Now that the cat is out the bag, fans can expect Jenner to be starring in various Adidas projects in the near future, and not just be posting her looks to Instagram. Jenner has been working non-stop lately, which only makes sense, considering the star has been deemed one of the youngest billionaires-to-be.
How did Kylie amass to so much success? Well, the reality TV star has not only gained a massive audience from her two television shows but through her successful cosmetic line, Kylie Cosmetics. The star first introduced a set of lip liners that sold out in seconds, flash forward a few years, her company is one of the fastest growing e-commerce brands worldwide.
With cosmetics under her belt, we’re glad to see Jenner take on a fashion brand as huge as Adidas. Get it, Kylie!
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