Holly Willoughby celebrates curves in figure-hugging dress at Pride of Britain

This Morning star Holly Willoughby has impressed fans once again with her latest red carpet look.

The 38-year-old TV star sported a red tightly-fitted floor length gown broken up with a hint of purple on the sleeves to attend tonight's Pride Of Britain awards.

Holly decided to added a chic curl to her trademark blonde locks.

Alongside the snap, which she posted on Instagram, Holly penned: "Tonight is one of those amazing nights where we celebrate the Pride Of Britain. The only accessory needed is waterproof mascara."

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Some of Holly's 5.8millions fans gushed over the blonde beauty's latest post.

One fan said: "Gorgeous."

Another added: "Wow."

A third penned: "Simply stunning."

The Pride of Britain Awards is an annual award ceremony which takes place in the United Kingdom, first televised on ITV in 2000.

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The awards honour British people who have acted bravely or extraordinarily in challenging situations and are presented by Carol Vorderman.

A host of famous faces were out in force this evening to pay their respect to the unsung heroes.

Holly was joined on the red carpet by fellow blonde bombshells Emily Atack, Amanda Holden and Lucy Fallon.

The presenter's latest outfit comes after she sent fans into a frenzy on today's edition of This Morning.

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Holly was back on our screens today with co-host Phillip Schofield after a week off.

Fans tuning into the show wear loving Holly's bold colour scheme.

One fan penned: "Love this look."

Another added: "Wow gorgeous woman."

A third said: "I'm tuning in to see that outfit."

  • Holly Willoughby
  • This Morning

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