Eminem Hits Back at ‘Revival’ Critics in ‘Fall’ Music Video

Directed by James Larese, the video features the Detroit rapper getting frustrated after reading negative comments about his 2017 album.

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Eminem isn’t done hitting back at his haters even after releasing his surprise album “Kamikaze” last week. The Detroit rapper takes aim at critics of his 2017 album “Revival” in the music video for “Fall”, which was released on Tuesday, September 4.

Directed by James Larese, the video opens with Slim Shady reading negative comments about the album in his car. Frustrated, Em gets out of his car and throws his phone to the floor, prompting Royce da 5’9″ to say, “He gotta stop looking at that s**t goddamn.”

Em tries to get some fresh air in hopes of relaxing, but later ends up being chased by a shadowy figure. Considering that the mysterious figure crawls out of a tablet, it is suffice to say that the figure may be a metaphor of his critics. “But all the hate, I call it ‘Walk on Water’ gate/ I’ve had as much as I can tolerate,” he raps in the clip, referencing to his Beyonce Knowles-assisted song “Walk on Water”.

The end of the visuals features the figure leaping into Em’s body. Possessed by the spirit, he then leaps out the window of a building but manages to land on his feet without any injuries. He is then seen stepping on a “Revival” CD case before the scene fades to black.

“Fall” is perhaps the most controversial track off “Kamikaze” due to him using homophobic slur to diss Tyler, the Creator on the song. Even Justin Vernon, who is featured on the track, has chosen to distance himself from the track and criticized the “Rap God” hitmaker.

“Not a fan of the message, it’s tires. Asked them to change the track, wouldn’t do it,” he said on Twitter. “It is certainly not the time for slurs. Wish they would have listened when we asked them to change it.” Justin added in another tweet, “We are gonna kill this track.”

Despite the controversy, “Kamikaze” is poised to debut atop Billboard 200 chart next week.

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