The 10 most popular fashion models on the web from Kate Upton to Kendall Jenner

From growing up Kardashian to hitting the catwalk, here's everything you need to know about Kendall Jenner.
USA TODAY

Models like Gigi Hadid and Kendall Jenner no doubt fill up your Instagram feed – but which models around the world garner the most search traffic on the Internet?

SEMrush data provider conducted a study on the most popular fashion models on the web based on average monthly searches – and some of the results may surprise you!

Not only does the list feature runway royals like Adriana Lima and supermodel starlets like Bella Hadid, it also highlights a few celebrity models who are more known for other careers like acting, singing or politics. 

Here are the models that made it to the top 10 list:

10. Adriana Lima

Adriana Lima poses as she arrives on May 16, 2018 for the screening of the film "Burning" at the 71st edition of the Cannes Film Festival in Cannes, southern France. (Photo: ALBERTO PIZZOLI, AFP/Getty Images)

The Brazilian bombshell racks up 823,000 average searches a month, according to SEMrush’s study results. Lima is an OG Victoria’s Secret Angel, starting back in 1999.

9. Lana Del Rey

Lana Del Rey attends the MTV EMAs 2017 held at The SSE Arena, Wembley on Nov. 12, 2017 in London (Photo: Andreas Rentz, Getty Images for MTV)

We all know Lana as the “Summertime Sadness” songstress, but she also has a side venture as a professional model, signing with Next Model Management agency back in 2012. She scores around 1,220,000 searches monthly.

8. Heidi Klum

German model Heidi Klum arrives at the 2018 American Music Awards on Oct. 9, 2018, in Los Angeles. (Photo: VALERIE MACON, AFP/Getty Images)

Klum ties with Del Rey at around 1,220,000 monthly searches. The German model has done way more than rock the runway, however. She’s also a TV personality, actress and business woman.

7. Bella Hadid

Bella Hadid presents a creation by Off-White during the Spring-Summer 2019 Ready-to-Wear collection fashion show in Paris, on Sept. 27, 2018. (Photo: FRANCOIS GUILLOT, AFP/Getty Images)

Another model that comes in around 1,220,000 is Bella Hadid. Younger sister to model Gigi, Bella has made her own name in the fashion industry, walking in shows from Versace to Fendi.

6. Dakota Johnson

Dakota Johnson arrives at the gala presentation of the film 'Suspiria' at the BFI London Film Festival 2018, in London, Britain on Oct. 16, 2018. (Photo: NEIL HALL, EPA-EFE)

Another multi-talented star – actress and yes, model, Johnson scores around 1,500,000 monthly searches. Johnson signed with IMG Models in 2006.

5. Kate Upton

Kate Upton arrives at the Vanity Fair Oscar Party on Feb. 26, 2017 in Beverly Hills, Calif. (Photo: Evan Agostini, Evan Agostini/Invision/AP)

Upton comes in at number five with 1,500,000 average monthly searches. She got a big career push after being named the Sports Illustrated Swimsuit Issue Rookie of the Year after her 2011 appearance in the magazine.

4. Ivanka Trump

Ivanka Trump delivers remarks during the annual meeting of the Interagency Task Force to Monitor and Combat Trafficking in Persons in the White House complex in Washington, DC on Oct. 11, 2018. (Photo: MICHAEL REYNOLDS, EPA-EFE)

Before she was first daughter, she was a fashion model. With 1,500,000 average monthly searches, Trump hits the list at number four. Among her notable modeling gigs is a print advertisement for Tommy Hilfiger and runway show for Versace. 

3. Cara Delevingne

Cara Delevingne attends the premiere of 'Her Smell' at the Toronto International Film Festival in Toronto, Ontario, Sept. 9, 2018. (Photo: GEOFF ROBINS, AFP/Getty Images)

The brow queen comes in at number three with 1,830,000 monthly searches. Delevingne is also an actress, author and singer.

2. Gigi Hadid

Gigi Hadid presents a creation during the presentation of the Roberto Cavalli fashion show, as part of the Women's Spring/Summer 2019 fashion week in Milan, on Sept. 22, 2018. (Photo: MIGUEL MEDINA, AFP/Getty Images)

The older Hadid sister garners around 1,830,000 monthly searches thanks to her massive following (on Instagram alone she has over 43 million followers). She’s walked for major fashion brands including Marc Jacobs, Chanel, Michael Kors and more.

1. Kendall Jenner

Kendall Jenner attends the Longchamp Spring/Summer 2019 Runway Show at World Trade Center on Sept. 8, 2018 in New York. (Photo: Sean Zanni, Getty Images for Longchamp)

With an incredible 2,740,000 average monthly searches, the oldest Jenner sister makes the top of the list. Signing with Wilhelmina Models in 2009, she began modeling at the young age of 14 and has since walked for countless major labels including Chanel, Dolce & Gabbana, Balmain and more.

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