Sir David Frost’s son reveals how his father inspired him to launch his own rum company
‘Dad told me to never waste a second’: Sir David Frost’s son reveals how the loss of his father and brother inspired him to launch his own rum company – set to make over a £1M this year
- EXCLUSIVE: George Frost set up Duppy Share as he saw gap for a ‘modern rum’
- He said deaths of his father and brother made him realise how ‘fragile’ life is
- Duppy Share is now stocked in 3,000 shops and bars across the country
Sir David Frost’s son has revealed how his father’s love of the Caribbean inspired him to set up his own rum company – which is on track to make over a £1million this year.
George Frost, 31, who is based in west London, launched Duppy Share with a mission to create a ‘modern, fun and exciting rum’ that reflected family holidays spent in Jamaica and the Barbados.
He explained how the death of his broadcaster father in 2013, followed by the death of his brother Miles in 2015, at the age of just 31, made him realise how ‘fragile’ life is.
The entrepreneur recalled how his father Sir David had said in an interview before his death that one of the most important lessons he’d learnt in life was to ‘never waste a second’ – a motto that’s inscribed on the bottle.
Since launching the company in 2014, Duppy Share is now stocked in 3,000 shops and bars across the country, as well as making an appearance at this year’s Notting Hill Carnival.
Sir David Frost’s son George Frost (pictured), who is based in west London, has revealed how his father’s love of the Caribbean inspired him to launch his own rum company called The Duppy Share
Explaining why he decided to set up the rum company, George told FEMAIL: ‘I’ve always loved the Caribbean and rum, kind of hand in hand.
‘My dad was the biggest fan of the Caribbean you’d find. We were very lucky – we went to Barbados a lot, we went to Jamaica a lot.
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‘He was the first person to give me rum, obviously when I hit the age of bang on 18, not a day before.’
However, George found that at the time, the rums on the market in the UK were not reflective of the Caribbean he knew and loved.
George, 31, (pictured with his broadcaster father Sir David Frost) recalled how one of his father Sir David’s main pieces of advice in life was to ‘never waste a second’
George described how he became to share his father’s love of the Caribbean after regularly going on family holidays to Barbados (above) and Jamaica
‘The brands were kind of tired, dated, dusty almost. I just felt that if we could create that fun, young, exciting rum, that could stand out from the pack,’ he explained.
After setting out to create his own rum, he – along with his business partner at the time – managed to pair together a Jamaican rum with a Barbados rum to create the exact taste they were look for, bringing his dream to life.
George’s desire to reflect Caribbean culture can also be seen in the name Duppy Share, which comes from a belief that spirits called Duppies steal some of the rum at night and go off to have a party.
He explained: ‘The rum just had to relay that spirit from the Caribbean, the nature and culture of its homeplace.
‘We were able to take two incredible rums, which had very different taste profiles, and blended together to create a very unique taste.’
Expanding on the philosophy of the brand, George continued: ‘We’re selling rum, but what drives us every day, is that we’re selling fun.
George (pictured with the pop star Ella Eyre at last year’s Notting Hill Carnival) explained how he launched Duppy Share after realising the rums on the market in the UK were not reflective of the Caribbean he knew and loved
The Duppy Share (above) is made of a blend of a Jamaican rum with a Barbados rum, which George says gives it its ‘unique taste’
‘We know how fragile life is, and we don’t have all the time in the world, and at times, all of us can take life to seriously.
‘But with rum – and more specifically Caribbean rum, we feel we’ve got the most incredible vehicle to tell people, this life is about having a good time.
‘And you’re having a good time when you’re having a few drinks, and sharing some stories with friends.’
While Duppy Share has already been incredibly successful, George admits that any achievements are tinged with sadness, following the loss of both his father and his brother.
Sir David died of a heart attack aged 74 in 2013, while George’s brother Miles died of a rare genetic heart condition just two years later, at the age of 31.
Speaking about how’s he coped with their deaths, George said: ‘I think the best way to remember those who aren’t here anymore is to live how they would have lived, and do and what they would have done.
George (pictured centre with his brothers) described how the loss of his brother Miles, aged 31, in 2015 from a rare genetic hear condition tinges any successes with sadness
However, George (pictured with his father Sir David and mother Carina in 2011) said he knew both his father and brother would have been proud of what he’s achieved
‘I always think about dad, and even more I think about Miles, who was just the most incredibly intelligent, pragmatic and, kind person.’
‘The business gives me a release, but it also gives me a massive feeling of sadness when anything great happens, because I can’t tell them about it.’
However, George explained how he has taken three pieces of advice Sir David gave in an interview on board, as he continues realising his vision for his company.
‘The first was always use the talent you’ve been given, the second was make the most of every opportunity, and the third was never ever waste a second,’ he said.
‘We’ve got that third one written on all of our bottles. I think it’s very easy to say have fun, but I think it’s equally important to live in a world where you’re confident that you’re trying to make the most of every second.
‘I know [my dad and Miles] would have been proud of what we’ve done, and loving the ride.’
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