Selfridges becomes first to unveil rock-themed Christmas display

Another rock and roll Christmas! Selfridges becomes the first department store to unveil its music-themed festive window display – more than TWO months before the big day

  • Selfridges has unveiled its festive window display, which shows Santa dressed up in assortment of outfits 
  • The department store said more than 100 people had worked on non-stop on the festive displays 
  • Retailer defied the summer heatwave to open its Christmas shop at the beginning of August 

Selfridges has become the first department store to unveil its Christmas window display – two months ahead of the big day.

The retailer has gone for a ‘Selfridges Rocks Christmas’ theme this year, which shows Santa dressed up in an assortment of different rock outfits.

The windows in London also references the Blondie song ‘Hangin On The Telephone’, with a Debbie Harry-inspired mannequin in one of the windows.

Selfridges says it is the first in the world to reveal its festive windows, after the retailer defied the summer heatwave to open its Christmas shop at the beginning of August. 

The department store said more than 100 people had worked on non-stop rotated shifts over the past eight days to prepare the windows for the unveiling today.

 Selfridges stores in London, Birmingham and Manchester now feature more than 85,000 baubles hung from balconies and ceilings, and 200 Christmas trees. 

Selfridges has become the first department store to unveil its Christmas window display – two months ahead of the big day

The retailer has gone for a ‘Selfridges Rocks Christmas’ theme this year, which shows Santa dressed up in an assortment of different rock outfits 

Selfridges says it is once again the first in the world to reveal its festive windows, with one of the mannequin dressed in a Debbie Harry-inspired look 


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The department store said more than 100 people had worked on non-stop rotated shifts over the past eight days 

Selfridges’ Christmas windows this year features a musical theme, with Santa dressed up in various rock artists 

One of the windows at Selfridges in London features an assortment of outfits that would be fitting for a rock tour 

Another one of the windows in London features a referenced to the Blondie song ‘Hangin On The Telephone’, while decorated in festive colours 


The mannequins in the windows of Selfridges are dressed in sequin outfits inspired by the 1970s and 1980s 

The window displays feature Santa in rock outfits, while surrounded by greenery decorated with Christmas lights 

A performer billed as the Rock Santa took part in the unveiling of Selfridges department store’s Christmas window display in London today 

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