Sainsbury’s reveals it’s set to stock a range of SEX TOYS starting from just £8 – to help shoppers ‘live well for less’
- The supermarket will sell three vibrators in nearly 500 stores across the UK
- These include £8 Rose Gold Bullet and £15 Aura Silver Vibrator and Massager
- Sainsbury’s said research found one in three Brits are not satisfied in bedroom
Sainsbury’s has launched a new sex toy range to help customers ‘increase their sense of well-being’.
The supermarket will begin by selling three vibrators at its stores across the UK: the Rose Gold Bullet, priced at £8, the Rose Blush Bullet, priced at £12, and the Aura Silver Vibrator and Massager, priced at £15.
The retailer said the decision to stock sex toys comes after its research revealed that one in three Brits are not satisfied when it comes to the bedroom.
The Sainsbury’s Living Well report also found that sex life satisfaction, alongside sleep, is one of the strongest indicators of how well a person is living.
Sainsbury’s has launched a new sex toy range to help customers ‘increase their sense of well-being’, with products including he Rose Gold Bullet, priced at £8, (left) and the Aura Silver Vibrator and Massager, priced at £15 (right)
The sex toys are being rolled out at nearly 500 stores across the country as part of the initiative.
Sainsbury’s said it will monitor the response to the new range over the next six months, with plans to expand the range early next year.
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The supermarket’s Living Well Index is a study conducted by Oxford Economics and the National Centre for Social Research to find out more about the well-being of people across the country.
This year’s study found well-being in the UK has fallen since the launch of the Living Well Index in 2017.
Sainsbury’s said the decision to stock sex toys comes after its research revealed that one in three Brits are not satisfied when it comes to the bedroom (file photo)
The most recent study found significant decreases in people’s perceived well-being in the ‘relationships’ and ‘social connections’ categories.
Paul Mills-Hicks, Food Commercial Director at Sainsbury’s, said: ‘We are always on the lookout for new opportunities to help our customers live well for less and they’ve told us that sexual wellbeing is an area they would like to see more choice in.
‘Our Living Well Index clearly shows this is an important area for customers’ overall wellbeing.
‘By introducing a new range at affordable prices, we hope to give customers the option to buy quickly and conveniently in an environment they feel comfortable with.’
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