Crocs has created a Peeps inspired shoe. FOX Business’ Cheryl Casone with more.
Even though many Easter traditions have been canceled or moved online because of the coronavirus pandemic, millions of peeps are unfazed. Make that Peeps, actually.
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The fluffy, sugary marshmallow Easter treat traditionally shaped like a chick is still on shelves, according to Pennsylvania-based manufacturer Just Born Quality Confections. In all the usual varieties, flavors and colors.
“Peeps and Easter are almost synonymous,” David Yale, president of Just Born told Fox News’ Katie Byrne. “It’s certainly an American cultural icon associated with Easter, although we do have offerings at the other holidays.”
CROCS DESIGNS PEEPS-THEMED CLOGS JUST IN TIME FOR EASTER
Originally, Peeps were made by the Rodda Candy Company, according to the candy's website.
Just Born acquired the business in 1953, when Peeps were still hand-formed using a pastry tube. Making a single marshmallow chick took 27 hours, the website said.
By 1954, Just Born mechanized the procedure and now, making a chick requires just six minutes.