Netflix CEO Reed Hastings’ New Book Title, Release Date Announced

Reed Hastings promises to share the untold story about how Netflix shifted its culture more than a decade ago — and pivoted from a DVD-by-mail company to a streaming giant — in a new book due out this spring.

“No Rule Rules: Netflix and the Culture of Reinvention,” is set to be released May 12, 2020. Hastings co-wrote the book with business professor Erin Meyer, bestselling author of “The Culture Map.” The 320-page book is being published by Penguin Press and was originally targeted for 2019 release.

In “No Rule Rules,” Hastings describes his philosophy and management principles of rejecting conventional wisdom — and installing a corporate culture in which “adequate performance gets a generous severance and hard work is irrelevant,” per the book’s description from Penguin Press. Netflix’s famously unsentimental approach to firing employees has generated controversy and complaints from some former company employees.

The book draws on hundreds of interviews with current Netflix employees, and includes “never-before-told stories of trial and error” from Hastings’ career, according to the publisher.

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Hastings announced the book’s title and release date on social media Wednesday. The hardcover and audiobook versions of “No Rules Rule” carry a list price of $28; e-book versions list at $14.99.

Hastings has a net worth of $4.9 billion, according to Bloomberg’s Billionaires Index. He co-founded Netflix in 1997 and led the company’s initial public offering in 2002.

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