Kendall Jenner fans may soon be able to smell like their idol.
The model, 23, has filed to trademark both “Kendall” and “Kendall Jenner” for use in fragrance, hair care, bath and shower gel, skin cleansers, face masks, body scrubs, lip gloss, nail polish and more.
A potential new beauty brand would put Jenner in direct competition with her sisters Kim Kardashian, who oversees both KKW Beauty and KKW Fragrance, and Kylie Jenner, whose Kylie Cosmetics is rumored to be launching skincare soon.
Kim and Kylie also recently collaborated on a scent, to be released shortly. So it’s little wonder why Kendall would want to get in on the action, too.
No matter what products she ultimately releases, it seems like Kendall is gearing up to build her own beauty empire; less than a month ago, she announced a founding partnership with Moon, a new oral care company, and even designed her own teeth whitening pen to celebrate the launch.
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