Dads are the hardest to buy gifts for, it emerged ahead of Father’s Day

Dads really are the hardest to buy gifts for, according to research. A survey of 2,000 adults found 38 percent of those who search for gifts are in no doubt their father is by far the most challenging person to shop for – well ahead of mums (15 percent).

And when they ask their pop what they might like, 44 percent claim they always receive the same response: “I don’t need anything”.

Other phrases dads might use when asked what they want, which are no use at all to the present-buyer, include “save your money for something else” (27 percent), or simply “I dunno” (17 percent).

As a result, they are likely to be gifted “old favourites” such as socks (22 percent), craft beer (19 percent), and aftershave (17 percent).

But 65 percent admit they would like to get their dad something “more inspired” – although they have no idea what.

However, dads have spoken out on what they really want for Father’s Day this year, including a meal out, a good bottle of wine – or a good book.

A spokesman for Virgin Red, which commissioned the study, said: “It can be easy to fall into clichés and get dads the same old thing, year after year.

“While it’s the thought that counts, there is inspiration for those who are searching for it, if you know where to look.

“Father’s Day doesn’t have to cost the earth, and there’s plenty of creative ways to find and get the perfect gift.

“Hunting for bargains, searching his hobbies online, or using loyalty points, could help find just what you need.”

The study also found the average respondent spends £33.80 on a Father’s Day gift – although 36 percent find the process at least somewhat difficult.

In the lead-up, 26 percent feel uninspired, 15 percent feel stressed, and 11 percent even get nervous.

But 28 percent admit to a so-so success rate when it comes to getting presents for their old man.

Despite this, of the dads polled, 83 percent claim they are generally happy with the standard of gifts they receive on the day.

And 39 percent believe themselves to be easy to buy for, according to the figures.

However, one in three (32 percent) also confess to actively disliking people making a fuss over them.

Virgin Red’s spokesman added: “Our results appear to show that dads aren’t really bothered about what they get – it is the thought that counts.

“That said, it’s possible to get a gift that your dad will also really love, or use regularly.”

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