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Consumers are projected to spend between $10.2 billion and $11.3 billion on Cyber Monday, making it the biggest online shopping day of 2021, according to new data from Adobe.
By comparison, U.S. consumers doled out $10.8 billion during Cyber Monday last year.
This year's prediction comes just after Adobe saw decreased online spending on Thanksgiving Day and Black Friday for the first time since 2012, when the firm first began reporting on e-commerce.
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Black Friday sales totaled $8.9 billion, down from $9 billion in 2020, while Thanksgiving Day shopping amounted to $5.1 billion in spending, which was equal to last year's total.
Online shopping was also down on both Saturday and Sunday. Consumers spent a total of $4.5 billion on Nov. 27, down 4.3% year over year, while consumers spent $4.7 billion on Nov. 28, down 0.5% compared to 2020.
BLACK FRIDAY STORE TRAFFIC IMPROVES FROM 2020, STILL DOWN 28% FROM PRE-PANDEMIC LEVELS
Adobe says figures on these big shopping days are down in part because consumers began filling their virtual shopping carts earlier this season.