It looks like Crazy Rich Asians is going to take the number one spot at the weekend box office, beating out shark attack thriller The Meg and Mark Wahlberg's movie about…some guy with a gun?...Mile 22. Warner Brothers opened the romantic comedy, the first all-Asian-American movie released by an American studio in 25 years (the last was 1993's The Joy Luck Club), wide on Wednesday, a canny move that got good word-of-mouth brewing before the weekend. With rom-coms, audiences often like films more than critics, so getting the buzz going may be helping to launch CRA to the top. That, and the fact that Asian-American audiences are understandably hungry to see themselves represented on screen.
As of Saturday morning, Deadline is reporting a predicted estimate of "$22.4M to $19.8M" for CRA. That, plus the film's mid-week earnings, should earn the studio back the $30 million they spent making the pic.
The site also reports that the film's opening week audience is around 38 percent Asian, one of the highest turn outs for a particular film of all time, but that also means 62 percent of the audience is not Asian, indicating wide appeal. 68 percent of the audience is also female, which isn't surprising for a romantic comedy. Though, the big business would also suggest that audiences were more than ready for the first true event rom-com in sometime.
Headlined by fast-rising star Constance Wu, Crazy Rich Asians is the story of Rachel Chu (Wu), an American-born professor who suddenly finds herself in a world of high glamour when she visits Singapore with her boyfriend Nick Young who, it turns out, is from one of the richest families in the country. Directed by Jon M. Chu, the film is adapted from Kevin Kwan's popular novel of the same name. In fact, it's just the first in a series of three novels telling the story of Rachel and the Young family. So, does the strong turnout mean we're going to see big screen versions of China Rich Girlfriend and Rich People Problems? Nothing's been announced yet. But we wouldn't be surprised. It's a film literally about the buying power of the Asian market, which Hollywood studios are more and more dependent on for tentpole superhero franchises. About time the romantic comedy world wises up to it, too!
Related: Constance Wu's Hand-Embroidered 'Crazy Rich Asians' Premiere Dress Took 765 Hours to Make
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At the Prada Spring 2017, models wore sleek, side-parted ponytails with a simple barrettes.
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