The owner of Cadbury is working on a milk-free Dairy Milk bar.
Mondelez is developing a plant-based alternative amid soaring demand for vegan options.
The group is understood to have been testing the recipe for milk-free chocolate for about two years.
Mondelez, which also owns Toblerone and Philadelphia cream cheese, is said to have had to delay the launch as it tried to find a dairy alternative suitable for those with nut allergies.
It had reportedly planned to launch it in January to tie in with Veganuary.
A Mondelez spokesperson said: “We’re always listening to our consumers so we can develop and provide people with greater choice.
-
Cadbury Dairy Milk Little Robins urgently pulled from shop shelves amid 'health risk'
-
Bertie Bassett could be killed off by sugar tax as sales drop and kids' tastes change
“This includes looking at a plant-based Cadbury Dairy Milk bar.
“However, we have no immediate plans to launch.
“We are only interested in launching a new vegan product that retains the texture and taste that our consumers expect and love.”
Cadbury made its first Daily Milk bar at its Birmingham factory in 1905 and it quickly became famous for its purple wrapper and “glass half full” slogan.
-
Major food stores urge customers not to eat these products in urgent warning
It became its best-selling product and is still its most popular brand.
It is not the first popular food to consider bringing out a vegan option.
In January last year, Greggs launched its vegan sausage roll and they went flying off the shelves.
It had to ramp up production of the tasty treat as it could not cope with demand.
The bakery chain said the snack helped sales surge 9.6% in the weeks after it became available.
It was such a boost that employees at Greggs reportedly received bonuses of £300 each at the end of January this year.
Greggs was said to be paying out £7million to 25,000 staff as a result in the sales boost.
Source: Read Full Article