Boohoo ventures into beauty with luxe-looking makeup collection featuring £3 essentials

Do you sometimes wish you had a one-stop-shop for all of your fashion and beauty shopping needs? Wouldn’t it make life so much easier to do one simple check out with both product categories in one virtual shopping bag? Boohoo thinks so, which is why the e-tailer has just launched a full beauty collection on its website.

The new edit features a whopping 50 products, ranging in price from a bargain £3 to a slightly more indulgent £25. Despite the vast range of products available in the collection, it’s the packaging that’s caught our attention. The neutral tones and millennial pinks are very reminiscent of Kim Kardashian’s sought-after KKW beauty range, and gives Boohoo’s edit a very luxe feel. The brand also claims to have been inspired by some of TikTok’s top makeup trends, and says it wanted to offer a low-cost way for shoppers to replicate them at home.

The range also promises to provide affordable beauty for everyone, and therefore is available in various shades to suit all complexions and skin tones. Highlights of the edit include a 36 shade pigmented Eyeshadow Palette, a radiance boosting Liquid Blush and a range of Setting Sprays offering a matte, dewy or glowy finish. Customers can also snap up tools and accessories, including a Pro Brush Cleaning Matt, a Light Up Mirror and a Fast Drying Hair Wrap.

Loving the sound of it? Here’s what we think you should add to your cart immediately

The Brow Shape kit, £14 here

Brow kits are trending on social media, with viral brands like REFY and Anastasia Beverly Hills offering trios of arch-perfecting products. Boohoo’s version features a long-lasting and pigmented pomade, a double-ended application brush and a transparent brow gel to set the hair in place. Available in: light brown, mid brown, dark brown, warm brown and deep brown.

The Blush, £6 each here

Multitasking beauty products are hitting it big on TikTok, with users swiping blushers across lids, cheeks and lips. This radiance-boosting liquid formula offers custom application and buildable pigment. Available in: pink, peach, rose, dark pink and berry.

The Ultimate Palette, £20 here

It’s big, it’s bold, it holds THIRTY SIX shades. You probably only ever need one palette of this size, but if you’re looking to invest then this is just about as good as it gets. With maximum colour pay-off and in multi-textures including matte, duo chrome, metallic and shimmering shades, there’s something for every mood you’re feeling.

The Gloss, £5 each here

Whether you’re wearing a gloss on its own or layered over a matte lipstick to give shine, dimension and an injection of volume, you’ll want to keep one of these handy for all your glaze-giving needs. Extra points go to this gloss for its softening hyaluronic acid formula. Available in: nude, pink, light nude, red, light pink, dark pink and rose shimmer.

The Lip Liner, £5 each here

This smooth, creamy lip liner comes in the form of an automatic pencil with a built-in sharpener. It helps to define and shape lips easily with seamless colour. Available in: pale nude, nude, nude pink, brown, rose, red, dark pink and mauve pink.

Everything is ready to shop now – ready, get set, click away!

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