THE RISE and rise of veganism is undeniable, but it’s not just diets that are going green.
The best vegan beauty brands offer cruelty-free and animal-free products that are also on trend and high quality.
- Inika Curvy Lash Mascara, £25 from Feel Unique – buy here
- Inika The Mascara, £27 from Feel Unique – buy here
- Inika Long Lash Mascara, £25 from Feel Unique – buy here
- Inika Bold Lash Mascara, £27 from Feel Unique – buy here
There’s nothing like getting gorgeous completely guilt-free. The popularity of vegan beauty brands is soaring, and that means there’s a great choice of makeup out there that contains zero animal ingredients or byproducts, like beeswax, lanolin, whey and carmine.
Many of the brands are also organic, paraben and fragrance-free, making the all-natural products good for you as well as the environment and, of course, the animals.
So anyone that loves their furry friends should think about making the switch to a vegan beauty routine. But which brands are the best?
We’ve rounded up our favourite ranges, which offer everything from look-at-me lipsticks and glosses, to fab foundations, cool contouring kits, popping colour palettes and brilliant brushes…
1. Best Vegan and Cruelty-Free Beauty Brands: Tarte
Completely cruelty-free, vegan and hypoallergenic, Tarte’s success is soaring since it became available in the UK.
Its Shape Tape Hydrating Foundation and Shape Tape Contour Concealer are beauty blogger-approved cult products. You’ll also find vibrant eyeshadow and blush palettes, beautiful brushes, lipsticks and more.
The Amazonian Clay Matte Waterproof Bronzer is a favourite because of its matte colour – no nasty orange tones and no hidden glitter particles. It's perfect for achieving that coveted natural look, whether you’re contouring or creating an all over tan for your face.
- Shop Tarte
- Shape Tape Hydrating Foundation, £21 – buy here
- Shape Tape Contour Concealer, £23 – buy here
- Amazonian Clay Matte Waterproof Bronzer, £25 – buy here
- Rainforest of the Sea eyeshadow palette, £38 – buy here
- Peace, love, paint brush set, £33 – buy here
2. Lime Crime Vegan-Friendly Products
After landing on the shelves at Selfridges and online at Look Fantastic, Lime Crime has been a firm favourite with millennials for its brightly-coloured palettes and forward-thinking ethos.
The brand puts the fun into funky, and is all about the bold and the beautiful – think colour-popping everything, from lipsticks and glosses to glittering eyeshadows and punchy palettes.
The bonus is that they’re also completely vegan and cruelty-free, being certified by Peta. Bravo.
- Shop Lime Crime
- Venus eyeshadow palette, £35 from Selfridges – buy here
- Diamond Drew lid topper, £18 – buy here
- Velvetines Matte lipstick, £18 – buy here
- Hi-Lite highlighter in opals, £35 – buy here
- Aquarium brush set and pouch, £52 – buy here
- Unicorn Hair dye in Bunny, £13.01 from Lime Crime – buy here
3. Cover FX Vegan Beauty Brand
Glow-getters will love this gorgeous brand, which is not only 100% vegan and cruelty-free, but also damn delicious.
It's Custom Enhancing Drops are in every beauty insider’s makeup bag, and for good reason.
The illuminating and bronzing drops come in a range of shades and are ultra-concentrated for next-level luminosity.
The brand is also known for its inclusivity, with 40 shades – and three undertones – of foundation available. So whether it’s creating a great base, perfect coverage, or dewy lustrous highlights, it’s got you covered.
- Shop Cover FX
- Custom Enhancer Drops, £34 from Cult Beauty – buy here
- Cover FX Power Play Foundation, £38 – buy here
- Dewy Finish Setting Spray, £23 – buy here
- Custom Cover drop, £36 – buy here
- Correct click, £15 – buy here
4. Best Vegan Beauty Brands: Milk Makeup
This all-stick beauty brand is all about glamorous but fuss-free makeup for busy girls on-the-go.
The brainchild of E! presenter Zanna Roberts Rassi, it’s got cool-girl in its genes and is all about embracing your differences and self-expression.
Back to the goodies – the Kush Mascara is amazing (and is the first product on the market to contain cannabis oil), while the Flex Concealer’s fab, and the Hydro Grip Primer is so covetable you’ll have to join a waiting list just to get your hands on it.
- Shop Milk Makeup
- Kush Mascara, £20.50 from Cult Beauty – buy here
- Flex Concealer, 23.75 – buy here
- Hydro Grip Primer, £27 – buy here
- Kush Fiber Brown Gel, £15 – buy here
- Tatto Stamp, £10.25 – buy here
5. Inika Organic Beauty Products
Sensitive skin? This all-natural vegan beauty brand will be perfect for you.
It’s super-strict on its no-nasties policy, and you won’t find any bad guys in its products or brushes, like parabens and fragrances.
Does that mean its products aren’t as high-quality? The opposite – all the organic ingredients come from Mother Nature.
In fact, its lipsticks were the first in the world to be certified organic and vegan.
The Australian-born brand is well known for its brilliant face makeup – the Loose Mineral Foundation gives great coverage without being dry, and also has SPF 25.
If it’s good enough for Emma Watson, it’s good enough for us.
- Shop Inika Organic
- Loose Mineral Foundation, £30 from Feel Unique – buy here
- Mineral Blush, £23 – buy here
- Baked in a Box Strength kit, £59 – buy here
- Organic Lip Tint, £16.50 – buy here
6. B Cosmetics Vegan Beauty Brand
- Shop B Cosmetics
Just because a beauty brand is certified vegan, doesn’t mean it has to cost you more.
There are plenty of purse-pleasing options out there, with Superdrug’s B Cosmetics being one of them.
The range is vast and uber-impressive for a drugstore offering.
Everything is covered, from lovely vegan lipsticks to blush and bronze, eyeshadows, brows, primers, foundations, brushes, and even conceal and contour.
Get on board for budget-friendly and cruelty-free fabulousness.
- Makeup Brush Cleanser, £4.99 – buy here
- Makeup Setting Spray, £6.99 – buy here
- Precision blending sponge, £4.99 – buy here
- Priming souffle, £9.99 – buy here
- Multi Acid Retexturising Pads, £5.99 – buy here
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