Online shoppers will be able to bag bargains over ten days just like last year as Amazon is once again holding an extra long sale to mark the shopping phenomenon.
There have already been plenty of deals live on the website but the Black Friday sale didn't officially start until today.
Running from November 16 to 25, Amazon's Black Friday sale will see major discounts across ranges like electronics, beauty, clothing as well as homeware and toys.
Customers who have signed up to Amazon Prime will get early access to thousands of flash Lightning deals, which usually last for about six hours on items in limited supply.
Prime memberships costs £79 a year but you can sign up for a free 30-day trial.
Find our 'Best Black Friday deals' pages below
- Beauty
- Fashion and footwear
- Food and alcohol
- Gaming
- Home and garden
- Toys
- Tech
- Travel
If you do sign up to a free trial to make the most of the deals you'll need to cancel the subscription before the trial period is up or you'll be charged the full subscription fee.
There will also be 24-hour Deals of the Day sales on items like homeware, beauty and garden products.
A word of warning: just because there are lots of products on sale doesn't mean they are the best value deal out there so make sure you shop around so you can find the best bargain.
The top selling items last year included the Echo Dot, Call of Duty WWII, Bad Dad by David Walliams, and Finish Lemon Dishwasher Tablets.
Below is a list of today's top Black Friday deals on Amazon:
Lego Peter Venkman and Slimer BrickHeadz Ghostbusters
WAS: £17.99. NOW: £10.79. SAVE: £7.20 (40 per cent) – buy now
90 Finish Dishwasher Tablets
WAS: £11.25. NOW: £8.99. SAVE: £2.26 (20 per cent) – buy now
Revlon Super Lustrous Lipstick, Black Cherry
WAS: £7.99. NOW: £3.46. SAVE: £4.53 (57 per cent) – buy now
Children's Melissa & Doug Deluxe Wooden Kitchen Accessory Set
WAS: £20. NOW: £9.20. SAVE: £10.80 (54 per cent) – buy now
Yankee Candle Christmas Gift Set
WAS: £72. NOW: £27.50. SAVE: £44.50 (72 per cent) – buy now
Revlon Colorstay Foundation
WAS: £12.99. NOW: £5.33. SAVE: £7.66 (59 per cent) – buy now
Amazon is just one of many retailers to launch Black Friday deals this year.
If you're looking for more offers, you should check out our Black Friday info page.
There'll you be able to find the key areas likely to feature during the day, and crucial information about shopping during the Black Friday period.
How to make sure you get the best deal on Amazon Black Friday
- Check CamelCamelCamel to check the product's price history to see if you really are getting a good deal, or whether you could get a better one later if you held out. You can also set up price alerts to let you know when the cost drops.
- Use FakeSpot to check whether the item is genuine or not. The site scans the reviews to see if they're "reliable" or not so you can decide whther you trust the seller.
- Sign up to the 30 day Amazon Prime trial to take advantage of the Lightning Deals and free delivery. But remember to cancel the subscription before the trial is up or you'll be charged the full £79.
- Put the items you want in your basket ahead of Black Friday so that when the deals drop on November 24, all you'll have to do is pay.
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