Olivia Jade Giannulli, daughter of actress Lori Loughlin, is moving forward in her trademark application process. (Photo: CHRIS PIZZELLO, Invision via AP)
After denying Olivia Jade’s initial trademark request due to issues with “proper punctuation,” the U.S. Patent and Trademark Office has accepted the beauty guru’s edited application.
Olivia Jade Giannulli, the 19-year-old daughter of actress Lori Loughlin and fashion designer Mossimo Giannulli, has been wrapped up in scandal while her parents face felony charges that they bribed University of Southern California officials to secure college admission for Olivia and her 20-year-old sister Isabella.
The “Olivia Jade” trademark application was approved as of April 2 and will move onto the next stage of the process, according to documents from the USPTO.
USA TODAY has reached out to representatives for the USPTO and Giannulli’s attorney for further comment.
Giannulli’s previous application, dated March 15, had a handful of issues with a lack of punctuation, which made it difficult to clarify exactly what her makeup kits would be comprised of: “make-up setting spray lipstick lip gloss” should be separated by commas and the lack of punctuation could be interpreted as a single entity.
“Proper punctuation in identifications is necessary to delineate explicitly each product or service within a list and to avoid ambiguity,” the USPTO wrote. “Commas, semicolons, and apostrophes are the only punctuation that should be used.”
The USPTO also asked for clarification because “the nature of ‘moisturizer’ and ‘concealer’ must be further specified.”
The latest application addressed all the previous concerns: commas now separate all individual cosmetic products and Giannulli clarified that make-up kits would include “skin moisturizer” and “facial concealer.”
News of Giannulli’s trademark application rejection came in March after videos of her displaying disinterest in education resurfaced.
“I don’t know how much of school I’m gonna attend,” Giannulli said in a YouTube video last summer. “But I’m gonna go in and talk to my deans and everyone, and hope that I can try and balance it all. But I do want the experience of, like, game days, partying. … I don’t really care about school, as you guys all know.”
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