TOOTHPASTE is undoubtedly the most essential item in the bathroom cupboard, but we all have our preferences when it comes to the best toothpaste of the bunch.
We've rounded up the top toothpastes to buy online now, whether you're looking for the bestselling tube or are keen to try eco-friendly tablets.
All of the toothpastes in our roundup contain fluoride, which we should be brushing with twice daily, for two minutes' at a time, according to the NHS.
There's even an app, Brush DJ, that plays music for two minutes while you brush, so you can clean your teeth without getting bored.
In addition to the right toothpaste, optimum tooth and gum health requires a top toothbrush – choose from manual and electric toothbrushes – and a regular flossing regime.
Those looking to reduce their carbon footprint will find a range of eco-toothpastes available as toothpowders or tablets, many of which come in reusable tins.
Be sure to invest in an option which contains fluoride – according to the pros, using a fluoride-based toothpaste is one of the most effective ways of preventing tooth decay.
This article and featured products have been independently chosen by Sun journalists. It contains links which are ads, and if you click a link and buy a product we will earn revenue.
1. Best all rounder toothpaste: Colgate Total Whitening Toothpaste
- (AD) Colgate Total Whitening Toothpaste, £1.98 on Amazon – buy here
Colgate consistently comes out on top when it comes to bestselling toothpaste that also appeals with its price point and variety – there's a Colgate toothpaste for every need, from sensitive teeth to those who want to try charcoal (without missing out on fluoride).
Colgate's Total Whitening is a favourite that improves overall mouth health, eliminating tartar and bad breath and clearing away stains.
It claims to fight bacteria in the mouth for up to 12 hours.
Fans comment on the 'very pleasant fresh spearmint taste', noting 'I think this has made my teeth whiter than the whitening powder did' and that it's 'particularly useful for fighting bad breath and gum disease'.
2. Dentist favourite: Oral-B Pro-Expert Professional Protection Toothpaste
- (AD) Oral-B Pro-Expert Professional Protection Toothpaste, £9.52 for 3 on Amazon – buy here
Oral-B is often the dentist-approved toothpaste choice, and Oral-B Pro-Expert offers all-around protection for teeth, helping to prevent cavities and plaque build-up, as well as tartar and gum issues.
Use regularly to strengthen enamel and clean stains – it has a whitening component – as well as to get your mouth feeling fresh.
Fans regularly refer to it as the 'blue gel gritty toothpaste', noting that it leaves teeth 'noticeably whiter' and it 'makes teeth really clean'.
3. Best for sensitivity: Sensodyne Rapid Relief Toothpaste
- Sensodyne Rapid Relief Toothpaste, £4.99 on Superdrug – buy here
You may have sensitive teeth for a variety of reasons, but Sensodyne Rapid Relief is the toothpaste to use whether you're suffering from exposed dentin or a painful cavity.
The toothpaste works by creating a barrier over any sensitive areas, to minimise pain.
'Have tried other leading brands, but Sensodyne is the best for me and I would recommend. If you stop using it, the pain will come back as it's a prevention and not a cure', writes a fan.
4. Best toothpaste for gum health: Corsodyl Gum Care
- (AD) Corsodyl Gum Care Ultra Clean Toothpaste and Toothbrush Regime Kit, £12 for 3 plus brush on Amazon – buy here
First, a warning: Corsodyl does not taste good.
However, it's a fantastic toothpaste – especially for anyone suffering from gum pain or bleeding gums – and effectively removes plaque.
Some fans say the taste improves with time… others use it regardless as it sorts out their gum issues. Bonus: this pack is value for money with three toothpastes and a toothbrush.
5. Best eco toothpaste: Denttabs Teeth Cleaning Tablets
- (AD) Denttabs Teeth Cleaning Tablets, £9.75 on Amazon – buy here
Finding eco toothpaste with key ingredient, fluoride, isn't always easy, which is why Denttabs' Toothpaste Tablets are such a good buy.
These work by chewing the tablet, which takes on a paste-like consistency when mixed with saliva. You then brush your teeth and rinse out – don't swallow the tab.
'What a great little find! I need a fluoride toothpaste but was struggling to find one without all the plastic and non recyclable packaging until I stumbled across this.
'Very easy to use and has a great minty fresh flavour. Would highly recommend', writes a customer.
6. Best whitening toothpaste: Moon Cavity Protection Whitening Toothpaste
- Moon Cavity Protection Whitening Toothpaste, £10 on Boots – buy here
This US-based, celeb-favourite brand – Kendall Jenner has collaborated on a teeth whitening pen with Moon – is all about showing off those pearly whites and making them pearlier, and whiter-looking.
Note: whitening toothpastes don't actually whiten teeth – they give teeth a whiter appearance by helping to remove surface stains.
This vegan brand's toothpaste contains fluoride to help prevent cavities, with a fresh, minty flavour and vegan formulation.
'I was hoping Moon’s products were more than just pretty Instagram ads… and they ARE!
'I have only been using this toothpaste for about a week and a half and already notice my teeth are whiter.
'This toothpaste foams up well, which I love, so I only need to use a little bit at a time.
'Most importantly, it leaves my teeth feeling like they’re really clean and I don’t get a dry mouth afterward like I do with big toothpaste brands', writes a customer.
We've designed Sun Selects to help you to find the best products that won't break the bank.
Have sensitive teeth? Then you'll love this roundup of toothpastes for sensitive teeth.
Enjoyed our roundup of the best toothpaste? Then you may enjoy our picks of the best teeth whitening kits, too.
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