With the Launch of Its New Clothing Brand, Maurices (Finally!) Makes it Easy to Dress Your Tween

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If there were an award for “Hardest to Dress”, tween girls would be the clear winners. They’re too old for cutesy little-girl clothing, but still too young for even some of the outfits marketed to teens. They want to be on top of their fashion game (because let’s face it, the tween years are hard enough without worrying that your clothes are uncool), but as parents, we’re still the ones ultimately making the choices — i.e., the folks with the wallets. And there just aren’t that many options out there that can satisfy both parties.

Finally, clothing retailer Maurices has heard the pleas of frustrated parents of equally-frustrated tweens. They’ve just unveiled their tween girls’ clothing brand: Evsie. It’s grown up enough to feel sophisticated, yet still young enough to make them look … well, not 16. The pieces they’ve introduced are absolutely adorable, and better yet, affordable.

“Evsie makes her feel confident, stylish, and happy to be doing exactly what she loves to do freely and wholeheartedly. Evsie is fashion tailored for tweens with comfort-conscious apparel made for movement and ease,” says Maurices in a press release. So whenever they vacillate between little-kid and big-kid pastimes as tweens do, Evsie has them covered — literally.

We’ve pulled together a few of our faves from the collection and we think you — and your tween, yay! — will love them just as much as we do.



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