Ever since Jessica Alba began Honest Company, we have kind of been longing to see the same adorable prints that adorn the diapers to be available on something a little more lasting (and less, er, poopy). At last, our wish has been granted. On Thursday night, Alba announced the launch of Honest Baby Clothing on her Instagram.
“Ahh, it’s finally here!” Alba wrote, captioning a photo of son Hayes wrapped in one of the company’s new organic cotton towels. “I am SO happy to announce that we are launching Honest Baby — a collection of safe, functional and adorable baby clothes and accessories made with the same high Honest standards you know and love.”
The baby clothing, pajamas, blankets, towels, and sheets all come in some seriously gorgeous prints — nothing too cutesy or commercial, because for real, babies that age do not care about cartoon characters yet, so you may as well appeal to their parents. But more important, they’re all made with organic cotton, so they’re kind to babies and the environment.
“This concept has been a dream of mine since I founded @honest 8 years, ago and I couldn’t be more thrilled to see it come to life,” Alba continued. “Crafted from super soft, sustainably sourced and 100% organic cotton certified by GOTS, the line has everything you would want for your babe’s delicate skin and for a safe night’s sleep ?? Can’t wait to see all your little loved ones rockin’ Honest Baby!”
Here are some of our favorites from the collection.
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