Love Coterie But Hate The Price? Moms on TikTok Say These Target-Exclusive Diapers Are Basically Identical

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Coterie diapers will make any baby feel like royalty — these luxe disposable diapers are incredibly soft on little bums and protect against leaks and diaper rash with their ultra-absorbent material. And thanks to TikTok, we’ve discovered a Coterie dupe sold exclusively at Target for less than half the price (um, yes please?!).

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I was gifted a pack of Coterie diapers at my baby shower a few years ago, and I immediately fell in love with the cozy diapers that were perfect for my son’s delicate skin. And because they were super absorbent, you don’t have to change them as often (helpful during middle-of-the-night feeding sessions). Amazing, right? But despite loving these premium diapers, I couldn’t afford to buy more — a subscription starts at $90 a month for 108 diapers! I switched to a more affordable, regular diaper brand and dealt with more laundry for me and some eczema flare-ups for my baby boy.

But now, you don’t have to settle for less thanks to Millie Moon diapers at Target!

Yes, you have to buy two packs of 88 vs one 136 count (or one 156 count) pack but you get 40 more diapers and its still cheaper! I will die recommending these diapers. #sahm #milliemoon #pampers #huggies #target #2under2 #babies #momtok

♬ original sound – Gabriela B


Target’s Millie Moon diapers boast a 12-hour absorbency and unbelievable softness, plus they’re made without lotions, latex, fragrance, and elemental chlorine, making it extra gentle on sensitive skin. The Millie Moon brand aims to bring everyday luxury to diapers, so every baby can enjoy high-quality, cozy diapers without breaking the bank. The best part? They’re only $24.99 for an 88-pack box, which you can order ahead online and then pick up during your next Target run (and not have to wait for a monthly package to arrive).

Although my sensitive skin baby is well past the diaper age now, many moms have had luck with Millie Moon diapers. One five-star review said, “They are super soft and doesnt irritate my son’s skin. First time trying on this brand and impressed with quality and softness of it . I will be buying more.”

“They are great diapers! They are extremely soft and absorb so we don’t have leakage overnight!” another person wrote.

Accidentally boujie baby🫠 #looksfadehumorisforever #fyp #firsttimemom #milliemoondiapers @mymilliemoon #momhumor #momlife #brandloyal #mymilliemoon #targetfinds #targetmusthaves #mommusthaves #momtok #realisticmomtiktok #realisticmom

♬ original sound – ChristinaKay


One person has used Millie Moon for both of her kids, and now uses the Millie Moon training pants. “We absolutely love these diapers we used them for our toddler when she was little and now she is using the Millie moon training pants and we absolutely love those,” they wrote. “Now we are using them again for her little brother. We love that they are super soft. And do not irritate the skin.”

One mom on TikTok said even her baby is brand-loyal to Millie Moon diapers — now that’s impressive!

Shop Millie Moon products below.

  • Millie Moon Luxury Diapers

    Image Credit: Target

    These diapers come in sizes 1 through 6, which moms on TikTok say are “so soft” and last all night long. They come in 88-pack boxes for less than $25. 

    Millie Moon Luxury Diapers$24.99Buy now

  • Millie Moon Training Pants

    Image Credit: Target

    Ready to start potty training? These training pants are designed for 360-degree movement for your on-the-go baby, with the same “feather soft” and 12-hour leakproof material. Accidents happen, and Millie Moon is there to help!

    Millie Moon Training Pants$19.99Buy now

  • Millie Moon Sensitive Wipes

    Image Credit: Target

    Millie Moon makes sensitive baby wipes as well! These are PH-balanced and made with 100% plant-based cloth for delicate bottoms. It incldues extracts of aloe, avocado, and marigold for extra freshness. Pick up a pack of 648 wipes for $16.99, or one pack of 72 wipes for $2.99.

    Millie Moon Sensitive Wipes$16.99Buy now

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