Carter's Has a New Celebrity 'Chief Mom Officer' — & the Entire Site is Up to 50% Off Right Now

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There are lots of exciting things happening at one of the most trusted kids’ clothing brands, Carter’s! Just today, the company announced its partnership with a brand new CMO — that’s “Chief Mom Officer” — celebrity mom of 3, Hilary Duff.

“At Carter’s, we understand what it means to be a parent, better than any other brand, and nobody embodies this spirit more than Hilary Duff,” said Jeff Jenkins, Executive Vice President of Global Marketing at Carter’s, in a press release. “Not only is Hilary talented but she’s also incredibly relatable, as a mom of three who openly shares her parenting journey with her community.”

Duff’s new role is unprecedented at Carter’s; this is the first time the brand has collaborated with a celebrity mom to bring both her parenting expertise and keen eye for style to their design table. Her on-trend capsule collection, Hilary Duff x Carter’s, will release this fall — and a second collection will follow in early 2023 (you see more about the design process here).

We eagerly await all the adorable kids’ clothes in the Hilary Duff x Carter’s collection … but until then, here’s some other big news: nearly the entire site is on sale right now. And we’re not talking a teeny-tiny discount either; we’re talking up to 50% off! Here are some of our favorite finds.

Later, Gator!

These pull-on alligator French terry shorts are super-soft, easy to get on and off, and available in sizes 2T-5T (and you can get the matching T-shirt here, also 50% off right now!).

A Week’s Worth of Wardrobe Choices

The only thing we like better than Carter’s extra-soft one-piece bodysuits? Carter’s extra-soft one-piece bodysuits for 50% off. That’s right: you get 7 of these babies for your baby in one sweet deal. (Psst … there’s also a 7-pack of equally adorable prints for boys!)

One, Two, Buckle my Shoe

We are so here for a baby Birk lookalike, and these cute double-buckle sandals fit the bill! Easy to slip on, and they’ll stay put thanks to the strap in the back. Not to mention cute, gender-neutral, and on major sale.

Just Peachy

This peach-studded swimsuit boasts SPF 50+ sun protection and long sleeves to guard your baby’s sensitive skin against the elements … but we think the real appeal is in the adorable print and bow details!

Too-Cool Camo

This Oshkosh mesh tank is perfect for summer play — it’s breezy and lightweight to allow for maximum airflow, with a trendy camo print (available in 3 colors — and there are matching mesh shorts too!).

Until the Hilary Duff x Carter’s collab drops this fall (don’t worry, we’ll alert you!), we’ll just be over here filling our carts with the cutest kids’ clothes at some seriously enticing prices.


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