LeBron James, Cindy Crawford, Arnold Schwarzenegger & Lindsey Vonn Launch New Wellness Platform

A new year brings new opportunities to get fit.

Arnold Schwarzenegger, Cindy Crawford, LeBron James and Lindsey Vonn‘s new lifestyle brand Ladder debuted on Friday with a wellness platform and products that will provide guidance on the best ways to reach health goals.

“I have been on a fitness crusade for five decades, and I have learned that even with the great strides we have made, we have a long way to go to make fitness accessible to each and every person on the planet,” said Schwarzenegger in a statement. “I am excited to be part of a company that simplifies the health industry and makes premium products and resources available to everybody.”

Added Crawford: “What we put into our bodies on a daily basis affects everything, from how our skin looks to our energy levels. With Ladder, we worked to create a brand that is trustworthy, transparent and effective — so you know exactly what you are putting in your body, but also to learn and understand why it is so important.”

Olympian Vonn acknowledges she has access to the “best nutritionists and trainers in the world” yet still found it “difficult” to find a program that was a good fit for her lifestyle.

Ladder offers four core products: two protein powders, a greens power and an energy powder. Customers can also interact within the community and tap into editorial content and videos for further guidance.

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