Pot Noodle has announced it will be making a big change to one of its iconic snacks – and it is sure to split fans.
The instant noodle snack has been a hit with hungover students and people wanting a quick bite to eat on the go for almost half a century now.
The convenience, just adding boiling water, has meant anyone in a bit of a rush have long gone to the product.
But makers Unilever have now reported a big change to the snack, reports The Scottish Sun. The food giant has announced it plans to trial paper packaging on its chicken flavoured pots.
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It will begin with Pot Noodles purchased from Tesco.
Around 500,000 paper pots will be made as part of the trial. Running for a limited period of time, it will see 90% of the pot made from paper.
It will then have a single layer of plastic film to keep the instant noodles fresh. It will also protect the paper once the hot water is added.
Unilever says the packaging will be able to be recycled. Although the sachet of flavouring will only be recyclable at soft plastic collection points.
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Should the trial be succesful, it would then be rolled-out across the entire Pot Noodle range.
Andre Burger, general manager foods (Nutrition) at Unilever UK and Ireland, said: “Pot Noodle has been a loved British brand for over 40 years, and whilst our great taste will never change, we’re always challenging ourselves to make our products and packaging better.
“We are committed to reducing the plastic in our packaging and to a paper-based future for our pots, without compromising on the Pot Noodle experience our shoppers know and love.
“We are now excited to learn from this initial trial with the ambition of bringing our paper pots to more shoppers across the UK soon.”
It will be the latest brand to make an eco-friendly switch to its packaging. McDonald’s swapped plastic spoons on McFlurries for a paper one to a mixed reception – with some fans branding it a “soggy mess”.
While Mars is swapping its bars to a paper packaging like they were until the mid-1970s. The brand says it could change how bars feel, but won’t impact their freshness.
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