PG Tips has vowed to go plastic-free by next year.
The tea giant, which has already ditched the plastic wrap from its 160-pack boxes, now says all plastic will be removed from products by the first half of 2021.
If it follows through on its promise, PG Tips will be the first major tea brand to completely cut out plastic.
The company has been hard at work making eco-friendly bags, too.
Last year, the Unilever brand debuted its new plant-based bags made from corn starch.
This was big news in the world of tea – as PG Tips was the first brand to have fully-biodegradable bags.
These bags were first introduced on a limited range of products in 2018, but it seems – to meet the plastic-free pledge – they will be rolled out across the entire range by next summer.
Research from a Harvard Business Review survey found consumers are five times more likely to buy sustainable products.
As a result, brands have been switching up their products to make them more eco-friendly.
Unilever says the new plant-based switch will provide retailers with a product that ‘shoppers are actively looking for’.
‘We’ve been working towards making the switch to a fully plant-based product for several years,’ Fiachra Moloney, tea director at Unilever, said.
‘This journey has not been without its challenges, and we’ve had to adapt along the way to ensure we weren’t compromising on the great taste we are known for.
‘Being the first major tea brand to have biodegradable tea bags across our entire range as well as moving to plant-based packaging on our 160s packs is something we’re incredibly proud of.’
In other environmental news, cult beauty brand Sephora has confirmed it will ditch its eyelashes made of real mink fur.
Following a long campaign from PETA, the beauty retailer announced last week that it will phase out its remaining stock of mink eyelashes and will only purchase synthetic or faux-fur lashes going forward.
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