News reports this week proclaimed from the heavens that we’d be getting all new vegan products from Greggs, which immediately made the internet go a bit mad.
After the vegan sausage roll had half of Britain arguing about whether a non-meat snack was sent straight from hell or heaven, it was always going to happen.
However, not to burst your bubble, but the dreams of imminent veggie and vegan products like steak bakes and sausage bean and cheese melts will have to wait a while.
The numerous reports were absolutely correct in their assertion that Greggs is planning on adding more to their vegan range, which will include new versions of beloved products.
Roger Whiteside – the CEO of Greggs – did say on LBC, ‘We are working away to see if we can come up with a version of all our bestselling lines because people want vegan options’. This is true.
Metro.co.uk spoke to Greggs, though, and it’s not quite as simple as the hype might lead us to believe.
A spokesperson from the bakery told us that, while broadening their vegan range is definitely a top priority, these things take a long time. That, we can certainly believe, as we know how long it took the vegan sausage roll to go from conception to the shelves.
There are no specific plans at present for a vegan steak bake or any other product, for that matter.
It’s something of a downer, but just because there’s nothing concrete now doesn’t mean there’s nothing coming ever.
Given that Greggs’ sales and share price skyrocketed after the vegan sausage roll, we can’t imagine they would be averse to emulating the same success once again.
Let’s just wait for proper confirmation before we push each other over in the rush to she shop.
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