‘Coke Coffee was designed to reach consumers during specific occasions and channels like the mid-afternoon energy slump at work,’ Coca-Cola CEO James Quincey said of the invention.
It’s not the first time a coffee cola has hit our shores, and Tesco already sell an own-brand version of the drink which is purported to be ‘bold and rich’ and ;an intriguing twist on a classic’.
For Coca-Cola, it seems to be a part of their strategy to dominate the drinks industry, as the multinational purchased Costa Coffee earlier this year, and are also launching a new energy drink in Spain and Hungary.
According to some reports, their new flavours (including a Mango Diet Coke) have seen the company’s results improve in the last quarter.
Whether this combination will see the same thing happen is yet to be seen.
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