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Milk makes up 90 per cent of discarded items. The own-brand pack will read: “Don’t waste me, freeze me, then defrost in the fridge, use within 24 hours.”
Waste & Resources Action Programme, or Wrap, found in a survey for the supermarket that two-thirds of UK adults do not freeze milk and a third did not know you could do so.
Catherine Dishington, of Co-op, said: “Freezing is one of the easiest ways to prevent wastage.”
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