It’s officially the first day of autumn. Overnight, we’ve air kissed and clinked flutes with the summer that was, meaning it’s time for only one thing: Christmas! Right?
Summer’s bed hadn’t even gone cold when Asda snuggled right in with a little red box of festive mince pies. Yep, they’re selling them in September.
The package reads: ‘Juicy raisins, festive spices and crumbly pastry… because it’s not Christmas without them.’ And apparently, it isn’t September without mince pies either.
The seemingly early roll out of the Christmas staples is getting shoppers talking, with some welcoming the pies despite them expiring in October.
Perhaps you’re happy to butter up a hot cross bun outside of April, or you’re partial to theatrical cobwebs over the front door year-round, but we’d wager there are some of us who think indulging in these treats outside of the season is breaking tradition.
‘Just putting this out there @asda…Is there a demand for #MincePies in August? Best Before date is October ‘19 so I’m thinking, they must be a late summer snack for some?’ wrote one Twitter user.
‘Bladdy #mincepies on sale in #Asda . It is August … what’s next..January Sale in September @AsdaServiceTeam Give us a break,’ wrote another.
Bladdy hell indeed.
It might turn your world upside down to learn that Asda sells their mince pies year-round. Even other supermarkets sell them outside of the silly season, with Tesco and Morrisons stocking those sweet little pies from tomorrow.
One Twitter user, who might not be sure about the non-compulsory aspect of grocery shopping, wrote: “Congratulations @Tesco for ruining this year’s Christmas!!! September 4th and you are FORCING this us on already with mince pies etc!!!”
Over the years, Asda has been a supermarket go-to for mince pie pundits, even releasing special editions of the Christmas treat. In 2017, Asda became the first supermarket to launch vegan mince pies and in 2018, they released ‘giant’ mince pies.
This year, the store will offer a new Christmas menu including a vegan take on the Beef Wellington, a diabolical-looking ‘centrepiece’ with 12 pigs in blankets, a mesmerising vegan dessert swirl, a penguin cake and winter spice gin.
Source: Read Full Article