Cameron Diaz Launched a New Wine Brand — and She Used a Baby-Naming Site to Name It!

Celebs Who Have Gotten Into the Wine Business

When searching for the perfect name for their business, the two told InStyle that they relied on a baby-naming site to come up with it. "We had so many sessions searching for the name, it was crazy. There are literally hundreds of thousands of wines out there, so all the names were taken," Diaz, a new mom to six-month-old daughter Raddix, told the outlet. "I have pages and pages of baby names that we went through, and this one was the one where we were both like, 'Yeah, that's it.'"

The sleek labels now display all of the ingredients (though there aren't many) and each bottle retails for $24.

"One of our main goals is to increase the prevalence of clean wine in the market, making it available where our consumer is already shopping," said Powers. Both wines are currently available at select retailers in 43 states and Washington D.C. as well as online at

Source: Read Full Article