What is vegan beauty, which brands are vegan friendly and where can I buy them?

While you may not have thought make up wasn’t vegan, certain ingredients can mean it’s not suitable for those following that lifestyle.

What is vegan beauty?

Vegan beauty means using products which do not contain any animal products.

There are a range of ingredients which aren't vegan-friendly, which means you may need to read the packaging carefully.

Some include carmine, which gives a red pigment, which is made from a certain type of insect.

Beeswax, a common addition particularly in lip care, is also off-limits, as is anything made with honey.

Keratin is made from animal by-products, as is collagen.

Silk and milk proteins are also used in some make up, alongside different types of wool, including lanolin.

Keratin is made from animal by-products, as is collagen.

Squalane is made from the liver of sharks, and guanine is made from fish scales.

If you're committed to only using vegan products, perfume, toothpaste, beauty tools and even make-up remover may not be vegan.

Where can I buy them?

You don't need to go to specialist stores to buy vegan make-up.

Just like other make-up, prices vary from affordable, budget ranges to expensive brands.

High-street stores, including Boots and Superdrug, sell vegan make-up.

The majority of Superdrug's own brand, which includes make up, shampoo, body lotion and more, is suitable for vegans and carries the leaping bunny logo – meaning it's cruelty-free.

You can buy a lot of vegan make-up online as well, and there are some brands which only sell their products online, so it's worth looking around.

Which brands are vegan friendly?

More companies are embracing veganism and making their products vegan and cruelty-free.

It's worth noting not every product which is cruelty-free will necessarily be vegan.

Being cruelty-free means the product has not been tested on animals, but there can be grey areas when it comes to third parties.

There are some ways to double check, and that's by the leaping bunny logo and the vegan society approved logo.

Both of these logos means the products have been certified so you can use them without having to scan the ingredients.

Some well-known brands carry vegan ranges, such as Urban Decay and The Body Shop.

Others, including Emani and E.l.f, are entirely vegan.

Non-vegan beauty ingredients

  • Squalane
  • Lanolin
  • Guanine
  • Keratin
  • Carmine
  • Beeswax
  • Collagen

Barry M

Barry M’s stance on veganism is: “Since our foundation in 1982, Barry M has never tested our finished products or ingredients on animals or engaged another company to do so on our behalf.

“Most of our products are suitable for vegetarians, but some do contain animal by-products (like Beeswax), making them unsuitable for vegans.

“All VEGAN friendly products have this symbol included on the list of ingredients.

“You can find these on each product page entitled "Ingredients".”

  • Shipwrecked, Barry M, £12.99 – Buy now

E.l.f

On it's Instagram page, E.l.f says: "Proud to be #crueltyfree + vegan."

  • e.l.f. Flawless Finish Foundation SPF 15 Buff, Superdrug, £7.50 – Buy now

W7

W7 has launched a Very Vegan range, and all of these products are suitable for vegans.

  • Very Vegan Lipstick: Reds – Cherished Chestnut, W7, £6.95 – Buy now

Emani

Emani vegan cosmetics says: "All of our ingredients are 100% vegan – even our makeup brushes!

"We are proudly certified by Vegan.org and People for the Ethical Treatment of Animals (PETA).

"All of our products are also 100% gluten free simply to reduce any allergy risks."

  • Emani HD Bamboo Setting Powder, LoveLula, £25.60 – Buy now

Twelve

Twelve confirmed to Fabulous the entire range is vegan, and says on its website: "The entire TWELVE collection contains ONLY ECO-APPROVED INGREDIENTS and is completely free from parabens, sulphates, silicones, petrochemicals and glycols.

"All formulas are plant based** and meet stringent requirements on green chemistry."

 

  • Twelve hyaluroil lip treatment, Content, £28 – Buy now

Green People

Green People's website says: "Most of our products are vegan and carry the Vegan Society logo on the packaging and on the web site detail page.

"However, our organic make-up, a small part of our main range and some of our Organic Babies range are not suitable for vegans.

"Every vegan product is marked on its page with the Vegan Society logo.

"Those products that are not vegan contain Beeswax, or in the case of Fennel Toothpaste, Propoli."

  • Volumising mascara black, Green People, £16.50 – Buy now

The Body Shop

The Body Shops' website says: "Did you know that around half of products from The Body Shop are 100% vegan?

"You can find vegan skincare, body care and haircare products, as well as vegan make-up, across our bestselling collections."

  • Brow Sculpt 3 in 1, The Body Shop, £11 – Buy now  

Memi

Memi's website says: "The MEMI range is vegan, with the exception of our Miracle Moisturiser and Define and Shape Contour Duo, which both contain beeswax."

  • Expert eyeliner, Memi, £10 – Buy now

Urban Decay

Their website says: "Introducing the Urban Decay vegan makeup collection: cruelty-free makeup that hasn’t been tested on animals and contains no animal by-products.

"Lust after our ultra-nourishing lip colours, must-have Moondust eyeshadows and magnifying mascaras.

"And don’t stop at cruelty free makeup; contour queens will love our soft vegan makeup brushes – there’s one for every technique.

"Satisfy all your makeup needs with the vegan collection by Urban Decay."

  • All Nighter Waterproof Full-Coverage Concealer, Urban Decay, £12 – Buy now

Tarte

Tarte’s stance on veganism is: “Many of our products are vegan!

"At the bottom of every tarte product page in the tarte shop there is an ingredient listing where you can find the ingredients to the products you're interested in.”

  • Color splash lipstick, Tarte, £20 – Buy now

Iconic

You've got to apply your make-up, and not all brushes are vegan.

Iconic says: "Iconic London is, and always will be a proudly cruelty free brand."

And describing it's brushes, it said: "There are 9 HD Blend Brushes available in the range – all of which are vegan and cruelty free!”

  • HD blend sculpt and precision set, Iconic London, £35 – Buy now

Superdrug

Superdrug said: "Here at Superdrug, we’ve been campaigning for a more transparent approach to buying beauty products for years (we launched B Makeup back in 2013!)

"And with the recent launch of our vegan pop-up shop, we’ve been busy finding new ways to make stocking up on vegan products easier and easier."

  • B Stubborn Make Up Remover, Superdrug, £7.99 – Buy now

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