And doesn't Victoria Beckham know it.
Because in recreating her iconic 2008 Marc Jacobs advertising campaign, which showed her bizarrely sitting inside a giant paper bag from the NYC designer's label, Victoria is not only shouting about the success of her own fashion brand – but proving that she hasn't changed a jot in the intervening years.
This time, the bag has a different name on it, though – her name.
And just to make sure she got it right, the shots were taken by renowned fashion photographer Juergen Teller, who previously shot the campaign for Jacobs.
Yes, she’s trying to be ironic, I get it. But I agree with Piers Morgan when he says they make him want to vomit – WHY is she trying so hard? It’s cringe and needs to stop.
We all know she has celebrity pals from Eva Longoria to Cheryl, who adore trotting down the red carpet in her frocks.
She’s got nothing to prove to the notoriously difficult to please fash pack and the FROW type, either. In their eyes, she’s made it.
That’s why she doesn’t need to pull any zany stunts to turn heads. Let alone pull on a leotard and put a paper bag on her head to get people talking.
If anything she’s just alienating herself from the real world and real women even more than before.
And it’s not just this bag-lady gag that’s making me cringe.
She also had the deeply embarrassing tech-fail when she partnered up with Facebook on a chat app that allowed her robot counterpart to answer questions through her profile.
The marketing stunt backfired when fans bombarded her page with questions about David and the chatbot answered that she would be “very” happy if she was to divorce David.
Then there’s the painfully self-deprecating video with Vogue, where she went through her wardrobe archives and recreated some of her most iconic looks from that bridal gown to Posh Spice’s signature LBD.
But in reality, what mum-of-four can get into the wedding dress they wore 19 years ago and still look as good? Let alone prance about in a PVC cat suit when you’re staring middle-age in the face!
It just shows what an orchestrated life of salad eating and ‘yes men’ it is that she leads.
And don’t get me started on those buttock-clenchingly awful Instagram videos where she’s skipping down the street or poking fun at her Spice Girls past. Ironic? Ironically irritating more like.
'THEY MAKE ME WANT TO VOMIT'
Piers Morgan has launched a scathing attack on the Beckhams
She trying to reinvent herself from the oh-so-cool and cold fashion face, to being the class clown and doesn’t work. It looks calculated and clumsy.
This can be the only reason why she is channelling the likes of fash-pack model Derek Zoolander in doing those ‘aren’t I funny’ videos.
Perhaps it’s her way of showing the world she isn’t a miserable cow? Or perhaps it’s all a big diversion from the fact David is about to move to Miami and put even more strain on their marriage? Either way, I’m not a fan.
Women my age – that's over 40 – are moseying down to Zara whenever our pay-packet dictates. Their clothes are affordable and bang-on trend.
VB’s brand amongst us normal folk is fashion Siberia: there is the repeated use of too thin models that was criticised earlier this year, most of the clothes would only look good on a flat-chested, 6ft waif and as for the collections there is zero joy among the merchandising.
She already IS a fashion icon. She’s already got the OBE and awards to prove she’s made it. Does she really need to drag up some campaign from 10 years ago to prove it?
Time has moved on. You don’t need to be preserved in the past, VB, and nor do we. Why not style out the ageing process rather than clinging onto your 20-something-year-old self?
Want to know what really happened behind the scenes on that Vogue shoot with VB, David, the kids and the dog – find out…
Every wondered what is Victoria Beckham’s net worth, will she tour with the Spice Girls and how many children does she have? Look no further.
'Hussy’ Instagram pose started by Victoria Beckham is going viral… but you have to streeeetch.
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