This Morning fans LOVE Holly Willoughby’s £18 tartan H&M trousers

But while the darling of daytime television often chooses luxury brands for her This Morning appearances, the 37-year-old presenter delighted fans today by wearing a pair of affordable H&M checked trousers.

Taking to Instagram to share her daily This Morning outfit, Holly's statement high street cigarette pants have gone down a treat with her five million followers.

Pairing the navy and yellow striped trousers with a simple black cashmere knit, the mum-of-three completed her stylish ensemble with a pair of black suede heels.

But as much as we love the star's £98 knit and £195 courts, it's her £18 H&M trousers that have proved a hit with fans.

Flooding the comments with praise, one fashion fan wrote: "I'm so inspired by this outfit."

  • Pull-on Check Cigarette Trousers, £17.99 from H&M – buy now

Meanwhile, another wrote: "Gorgeous! Love these trousers!!"

Taking style notes from the This Morning presenter, a third added: "Looking good Holly, love these trousers."

The perfect smart-casual piece, Holly's H&M trousers have a flattering straight-leg fit.

And the elasticated waist band not only adds extra comfort, this cigarette style are ideal for tucking in jumpers like Holly.

But our favourite thing about the affordable trousers (besides the price tag)? They even have pockets. Sold.

In more Holly Willoughby fashion news, here's where to get her £1,070 Dancing On Ice pink gown for less.

Plus here's where you can get Holly Willoughby's leopard print skirt and red jumpercombo for less.

And Topshop is selling a snake-print version of Holly Willoughby's sell-out midi dress for £55.

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