When it comes to size inclusivity, ThirdLove has been a leading force in the lingerie industry since its launch in 2013. But now, the female-led brand is out-doing itself by expanding its size range to include an astounding 78 sizes.
Launching in the brand’s most-loved bra styles (including its best-selling t-shirt bra), ThirdLove’s new sizing ranges from 30 – 48 in band sizes and AA – I cup sizes, for a total of 78 options.
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To celebrate the new offering, ThirdLove launched a diverse campaign starring 78 women—all of different ages, sizes, ethnicities, and sexualities. Each woman modeled a different size. The new range of sizes is currently available in five of the brand’s top styles: the Classic T-Shirt Bra, the Everyday Lace T-Shirt Bra, the Lace Balconette Bra, the Lace Back T-Shirt Bra, and the Cotton T-Shirt Bra.
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