Sevenstore Tells the Story of Liverpool's Love Affair With the Air Max 95 "Neon"

Liverpool-based Sevenstore has released a short film celebrating the city’s “love affair” with the Nike Air Max 95, arriving to mark the return of the classic “Neon” colorway. Ever since the sneaker first arrived in 1995, it has become an important part of Liverpool’s culture and is still widely referred to as the 110 due to its original £110 GBP price tag.

The video itself has been created by Glenn Kitson alongside a number of Liverpool creatives. Throughout the short film, people from around the city tell their memories of the shoe and where the love affair between Liverpool and the Air Max 95 “Neon” colorway comes from. As one participant in the video says, “Once you wore them, you were a part of the texture, the fabric, of what makes the city express itself.”

“110s Love Affair” has been released to coincide with the relaunch of the “Neon” colorway in its original form. The sneaker features a classic grayscale fade across its anatomical-inspired upper. This muted design is offset by hits of the titular “Neon” around the eyelets, tongue badge and a small Swoosh towards the heel.

You can watch the short film in the gallery above. The Air Max 95 “Neon” is due to release at select stockists including Sevenstore on December 17. Sevenstore’s raffle is now open for registration.

In other footwear news, Steven Harrington explained his love of the Air Force 1 in the latest Sole Mates interview.
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