Fashion house Prada will stop using animal fur in all its products.
Starting from next February, the Spring/Summer 2020 women’s collection from Prada Group and all it’s brands including Prada, Miu Miu, Church’s, and Car Shoe, will be fur free.
Prada previously used fur from mink, fox and rabbit but will use synthetic fur from next year.
It is the latest fashion house to ban the use of fur, after pressure from animal rights groups.
Last year Chanel and Burberry both ditched fur and Gucci went fur free in 2017.
Animal charity Humane Society International, sister organisation the Humane Society of the United States and Fur Free Alliance member LAV ran a campaign last year to urge the brand to stop using fur.
A post on Prada’s Twitter account revealed that they had been working with the group behind the scenes.
Miuccia Prada said: ‘The Prada Group is committed to innovation and social responsibility, and our fur free policy – reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States – is an extension of that engagement.
‘Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.’
PJ Smith, Director of Fashion Policy at the Humane Society of the United States, said: ‘With Prada’s fur free announcement, one of the biggest names in fashion just became a leader in animal welfare and innovation for generations to come.’
The group is campaigning for #FurFreeBritain and said they hope this latest success will show the government that with the fashion industry turning its back on fur, it’s time to make Britain a fur free zone.
Designers still selling fur in the UK include Fendi, Max Mara, Celine, Valentino, Saint Laurent and Dolce & Gabbana.
Claire Bass, Executive Director of Humane Society International/UK, said ‘Prada Group’s historic announcement to go fur free comes at a time when an unprecedented number of designers are turning their backs on the cruel fur trade and are fronting fashion based on fabric innovation instead of animal exploitation.
‘Anti-fur policies like Prada Groups’s prove that forgoing fur isn’t a fast-fashion trend, it’s a step change to meet the demands of ever more socially and environmentally conscious consumers.
‘As well as being unspeakably cruel, fur is also a nightmare for the environment, using and producing a cocktail of pollutants.
‘Fashion leaders like Prada, Gucci and Burberry are clear that fur has had its day, and fur sales bans are being considered in New York and California; now is the moment for the UK government to shine on its commitments to animal welfare and make Britain the first country in the world to ban the sale of animal fur.’
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