BEAUTY giant NARS has just released a brand new lipstick, "After Hours".
And just like its saucy name, it's also got an X-rated new look – in fact, shoppers have pointed out that it looks a lot like a penis.
Posting the lipstick's new look on Instagram, many shoppers were quick to pick up on its matching characteristics.
The video advert displayed a rather phallic shaped product to begin with, which seemed to solidify into a normal-shaped nude lipstick.
And it seems NARS's marketing team intended it to be every bit as rude as it looked, captioning the video: "When the nudes keep you up all night.
"Reach the dawn with Morocco Lipstick, a warm cinnamon."