Melbourne-based Adele Barbaro, who goes by Real Mumma on social media, took a swipe at brands for their inconsistent sizing.
Following the frustrating shopping experience, Adele posted side-by-side shots of her wearing a similar-looking black dress in each store's changing room.
But the glaring difference between the two LBDs was the size.
Adele captioned her post: "Why the hell am I a Medium at Jacqui E but I'm an Extra Large at Zara?
"It's no wonder adolescent girls and women (not to mention boys and men) have a problem with body image in Australia today."
She explained that she regularly goes up several sizes to find an item that fits. She is now calling for a standardised measuring system across the board, that is "a true representation of sizing in every store for men, women and children".
"I am more than aware that some shops house a particular style of clothes that is not suitable for a more voluptuous or curvy woman but don't hide it in a sizing system like size 1 and 2," Adele wrote.
"Yes, you know the exact stores I am taking about. Sometimes I fit your size 2 but sometimes I look like a whale dressed in a Mankini.
"Now when I see your store, I just keep walking, rather than go through the ordeal of working out what a size 2 is when I grab it off the shelf. Is it a size 10, 12 or 14? It's a lottery!"
She explained that both she and her husband are under the average weight of both male and females in Australia, but often require a size XL.
"How messed up is that? I am NOT an extra large person," Adele went on.
"By calling men and women 'extra large', when they are smaller than the Australian average is sending a message that they are larger than they should be.
"From what I understand, it has a lot to do with the labelling of clothing before it reaches our shores but in my opinion, it needs to be regulated and what is on the label should translate the same across all stores.
"Although size is just a number and I am comfortable and confident with my weight, I want every unsure girl or boy and every disheartened man or woman, to know that what it says in the label MEANS NOTHING."
Adele first posted the pictures in 2016, but explained she was re-posting it as "nothing has changed" in two years.
Fabulous Digital has reached out to Zara and Jacqui E for comment.
In 2016 our model tried on six pairs of size 14 jeans… but only one pair fit.
In June we told how H&M announced it was making its UK sizes bigger after years of complaints from customers.
Meanwhile these women are different heights and shapes but are considered to be the UK’s Mrs Average because they’re size 16.
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