Ivory Rose, the brand that specialises in creating lingerie for women with fuller busts, has unveiled its latest campaign.
The aim of the photo project is to celebrate women of all shapes and sizes – it features five curvy ‘real’ women, none of whom are professional models.
What’s more, none of the photos have been edited or retouched, with stretchmarks and body dimples all proudly – and beautifully – on display.
The campaign is also a response to a recent YouGov poll, which found that 57% of 18 to 24-year-olds feel anxious about their body image.
‘For years I have had a lot of self-doubt over my body image and have not felt confident but now I have made progress,’ said 23-year-old Sophie, one of the women who took part in the shoot.
‘I am starting to feel worthy and doing this shoot gave me a huge confidence boost – to be surrounded by such beautiful women on the day who are also on this self love journey.
‘Not to have any of our photos retouched, especially for a lingerie photoshoot, is a real statement and true testament to what Ivory Rose is all about.’
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